Innovation should be a top priority for any company, and today I want to highlight one of the most innovative and creative leaders in company history, Walt Disney. Could you learn something from Disney? Nike's CEO, Phil Knight, thought that and when I worked at Nike as Director of Brand Planning and Marketing Insights, he
Puma offers a biodegradable lifestyle and performance collection called Design to Fade in collaboration with Living Color and Streamateria Sports company, Puma, is investigating sustainable alternatives for the production and dyeing of textiles in his latest biodesign project, which offers a biodegradable lifestyle and performance collection. This collection called "Design to Fade" was created in
Everyone wants a brand that's different. The irony of this statement is intentional. It disproves the conservative way most brands approach competitive differences. They say they want to be distinctive for consumers, but often they actually want to align themselves with the rest of the industry at heart (read conform). One of the main problems
Starbucks makes 250,000 shirts for its employees to reaffirm their support against systemic racism Black lives matter and Starbucks is committed to ending systemic racism. As a company, Starbucks executives continue to listen to their partners (employees) as they strive for justice while proudly wearing the green apron and standing together. The company continues to
Unilever brands will invest a total of 1 billion euros in a new special climate and nature fund Unilever has identified a number of new measures and commitments to improve the health of the planet by taking more determined measures to combat climate change, protect and regenerate nature, and conserve resources for future generations. Unilever
With the Lexus AR Play app, users can view an interactive preview of the vehicle To virtually unveil the new 2021 IS luxury car brand, Lexus launched Lexus AR Play, a comprehensive augmented reality app that allows users to explore the vehicle using their smartphone or tablet – the first of its kind for Lexus.
It’s no longer enough just to have a product or service – this is just a game – you’ll need to have a YouTube presence (or other video), a pop-in store, a TV show, a video game, Music downloads, memes and print content (book, zine, oversize, look book, catalog), a festival, virtual reality, a plane
James Quincy reaffirms Coca-Cola's commitment to sustainability by signing a joint circular economy declaration James Quincey, Chairman and CEO of The Coca Cola company, has joined leaders of organizations that include Loreal, IKEA Foundation, World Wildlife Federation and the World Economic Forum, along with Ellen MacArthur Foundationto support a circular economy. In a statement published
TikTok is a partner of Partnership for Young London on their latest # WhatMattersMost challenge to better understand and give a voice to young people's experiences during the ban For many young people, the global pandemic has created a challenging present and a less secure future. Young people need support more than ever, but the
From InBev, Eclipse starts to advance climate protection measures, circular packaging, water management and intelligent agriculture – in pace and scope FROM InBev is committed to building a company for eternity, but knows that this can only be done with a healthy natural environment and thriving communities. As the world's leading brewer, AB InBev remains
