Lifebuoy believes that H should no longer be for "hat" or "horse" but for "hand wash" For Global Handwashing Day on Thursday, October 15, MullenLowe Group worked with Lifebuoy, the world's leading sanitary soap brand, to showcase the brand's commitment to hygiene education. MullenLowe Salt has worked with Lifebuoy for nearly 15 years, during which
Secret is responsible for equality in Canada's beloved sport with the largest corporate engagement ever in the history of North American professional women's hockey Secret deodorant Believes Equal Sweat Deserves Equal Opportunity and is contributing $ 1M / £ 763,000 to the Professional Women & # 39; s Hockey Players Association (PWHPA), the largest corporate
Samsung's Smile Stories campaign aims to put a smile on people's faces by providing science-based facts about the physical and psychological benefits of smiling As part of Samsung The #GetThroughThisTogether initiative was launched to help people remain hopeful in the face of the COVID-19 pandemic. The Samsung Smile Stories campaign was launched to inspire and
Bhardwaj will be responsible for the LEGO Group's digital and technology teams and oversee further digital transformation to support long-term growth The LEGO Group announced the appointment of Atul Bhardwaj as Executive Vice President and Chief Digital & Technology Officer. Bhardwaj joins the LEGO Group from German consumer electronics retailer MediaMarktSaturn, where he is currently
Unilever launches refill trials across seven of its brands in Asda’s Middleton store representing Unilever’s biggest refill and reuse trial in Europe Asda’s Middleton store in Leeds relaunched as a pioneering flagship sustainability store comprising a Refill Zone supported by Unilever and sustainability and circular economy experts Beauty Kitchen. Unilever is a lead partner in
To fulfill a social mission on a large scale, brands need to operate at a higher level than just focusing on changing consumer behavior related to their products. They will advocate broad-based efforts to support systemic change that benefits society as a whole. This is about the role of brands in raising awareness of a
"True Name" is part of Citi's ongoing commitment to help create a just and inclusive culture Citi is proud to introduce the bank's latest move in its commitment to inclusivity: enabling transgender and non-binary people to use their chosen name on their credit cards by using the True Name feature with Mastercard launched in the
PacSun launches PacCares, a new philanthropic initiative dedicated to the health and wellbeing of young people This year PacSun celebrates the Christmas season with a campaign called PacSun Family, which introduces customers and employees instead of professional models so that PacSun can thank its loyal customers and employees for coming together in a difficult year.
The campaign, which will last eleven weeks through January 3, 2021, is Domino's 17th annual thank you and donation campaign Dominos pizza, Inc., the world's largest pizza company based on global retail sales, launches the annual St. Jude Thanks and Giving fundraiser to benefit St. Jude Children's Research Hospital. The campaign, which will last eleven
The Safeguard Initiative celebrates Global Handwashing Day with the release of a fun and educational curriculum on the market leading learning management system for schools Procter & Gamble & # 39; s Safeguard Soap brand and Instructure, the maker of the Canvas The Learning Management System announces its unique partnership, providing schools across the country
