The latest advertising campaign from Desperados offers eight aspiring graphic artists a platform to shine on a global stage Alcohol brand, Desperados I’ve never been afraid of pushing boundaries and approaching creativity as much as I do their beer – with a kick of the unexpected that goes beyond the obvious. In this latest wild
The project explores the definition of “home” by developing new living, community and retail ideas that have been jointly developed by IKEA, the citizens of Helsingborg and other local and global partners IKEA shares the first details of a new partnership with an entire city centering on creating community solutions for a better life at
Many of us read more than usual these days – perhaps one of the few positive aspects of the COVID crisis. For business readers looking for inspiration on what’s coming after COVID to make the big restart for their business possible, there are two recommendations. First, consider The Upside of Turbulence by Donald Sull, now
The Miami Marlins come to the fore with Lysol to improve ballpark sanitization protocols The Miami Marlins and RB, the creators of Lysolhave announced their partnership to work together to improve the team’s existing disinfection and cleaning measures at Marlins Park and to make consumer protection a priority as the team plans to welcome fans
The Anheuser-Busch partnership promotes the proper recycling of personal protective equipment Brewers Collective, the craft business unit of Anheuser-Buschannounced a national partnership with an innovative recycling company TerraCycle Promote the proper recycling of personal protective equipment (PPE). Brewers Collective has installed TerraCycle Zero Waste boxes specifically for disposable masks and gloves in 18 craft breweries
British Airways works with RB, the makers of Dettol, to keep customers safe British Airways has announced that it will partner with a trusted and iconic hygiene brand Dettol, The UK’s disinfectant brand as part of its ongoing commitment to the safety of its customers and colleagues. From March 2021, the airline’s customers will have
Silk urges athletes to work up a sweat with Michael Phelps and Aly Raisman to get the essentials for the home gym and get Silk ULTRA free for the rest of the year silkAmerica’s herbal beverage brand is celebrating the release of its new high-protein drink, Silk ULTRA, by giving fitness enthusiasts the chance to
The LEGO Group reaffirms its commitment to reducing its carbon footprint and helping consumers make more sustainable choices The LEGO Group has joined the European Commission’s new “Green Consumption Pledge” pilot initiative – one of the first companies to join this climate protection initiative. By joining the Pledge, the Group reaffirms its commitment to reducing
During a pandemic, this doesn’t seem like a good time to create a brand extension. However, creating a brand extension in uncertain times is a smart move. Some say brand extensions weaken brands. This is wrong. Well-managed brand extensions strengthen brands. A really good brand extension shares character with its parent brand. At the same
We’ve seen tech-driven companies thrive in the pandemic, from Amwell in telemedicine to Zoom in telemedicine. But what about the rest of the economy? A fast growing pizza chain shows Covid can create a great fresh start for all types of industries. The history of this company – rooted in five key steps in leadership
