Not so long ago it would have been strange for companies to send their employees into consumer homes to watch them use products and overcome challenges. Today, corporate anthropologists and ethnographers – researchers trained to observe people and cultures – are quite common, especially among consumer goods companies. The same companies that once led the
Imagine for a minute – you are the owner of a business. You’ve created a product, but you know you need to be more than just a company selling a product. There are many companies out there that sell similar products and do pretty much the same thing as you. No, it is not enough
It’s tempting to think of marketing and finance as completely separate business disciplines. Marketing is about subjective, nervous, creative things like brands and television advertising. Finance focuses on hard, cold numbers. As most seasoned business leaders know, in reality the two disciplines are closely related to successfully managing a company. While it’s not the only
All companies and entrepreneurs strive to be innovative and to respond to customer needs. But how do you balance the seemingly endless customer wish list with the very real impact of these “extras” on your bottom line? My colleagues and I have spent the past several years looking for cost-effective companies that exceed customer expectations
Vans’ creative approach to sustainability is leading the industry with a renewable rubber initiative to reduce global environmental impact VansThe original action sports brand and global icon for creative expression has announced new global commitments to environmental sustainability and responsibility to be achieved by 2030. The brand will develop circular products and systems that use
In his first beer partnership, Rafael Nadal Amstel will represent ULTRA and Amstel 0.0 for the next three years as the brands expand into new markets worldwide Amstel ULTRARafael Nadal, the premium low-carb, low-calorie light beer, has recruited tennis legend Rafael Nadal as a global ambassador for its growing lifestyle product offering, including Amstel ULTRA
In 1966, a year before the summer of love and two years before the original Woodstock, two macrobiotic lifestyle gurus, followers of the great George Ohsawa, opened a health food store called Erewhon. With Erewhon the title is to be understood as the word “nowhere” backwards, although the letters “h” and “w” are transposed. It
A new energy storage project marks the next frontier in Apple’s efforts to become carbon neutral for its supply chain and products by 2030 Apple recently announced that over 110 of its manufacturing partners around the world are moving to 100 percent renewable energy for their Apple manufacturing. Almost 8 gigawatts of planned clean energy
The initiative marks a first in the fast food industry and will breathe new life into the current single-use hot sauce packets as Taco Bell works to meet global packaging commitments Taco Bell knows that its fans have more than just a slight obsession with its spicy sauce packets, with 8.2 billion sauce packets used
Santa Claus. Santa Claus. St. Nicholas. Whatever you call him, he is a symbol of Christmas for everyone, regardless of age. But for kids, it represents so much of the joy, vitality, and energy of Christmas – because they believe. When we look at the brand, there are two key areas; the “things” and the
