Burger King is reducing its ecological footprint and, in collaboration with The Coca-Cola Company and Kraft Heinz, is expanding the test for reusable loops Burger King is committed to being part of a more sustainable future by reducing the ecological footprint. The fast food company continues on its journey, launching an eco-friendly packaging pilot program
Jonah Berger and Katherine Milkman show in their research report “What Makes Online Content Viral?” How surprisingly one of the most important requirements for content is for practical value and interest. Practical value and interest are usually addressed during the product innovation and development phase, but surprises can also be effectively leveraged later. Another study
Alaska Airlines is the first to switch from single-use plastic to this more sustainable substitute Boxed water is better – the most renewable packaged water alternative to plastic bottles – works with Alaska Airlines to provide less effective packaged water to passengers as part of their joint mission to address the ongoing problem of plastic
In Phil Knight’s book “Shoe Dog”, Nike founder focuses on the deals. Factory deal, sponsorship deal, celebrity deal. It’s about connecting superstars with super chic. He never talks about the cultural relevance of Nike ads or the “just do it” line taken from a Clint Eastwood movie. What Knight doesn’t seem to understand (or brilliantly
Teva’s collection is a celebration of creative expression designed to help people capture instant memories Teva, A division of Deckers brands announced a summer-ready collaboration with the original instant photography brand Polaroid. Inspired by the rich nostalgic legacy that the two brands share, the collection is a celebration of creative expression designed to help people
Sociologists refer to the group of people and organizations that create and market a cultural product such as a record album, film, shoe style or football game as a cultural production system (CPS). The structure of a CPS determines the types of products it creates. Factors such as the number and variety of competing systems
“Light Force.” It’s a strange combination of ideas, isn’t it? How can a force be soft? And yet, soft power can be associated with the demolition of the Berlin Wall, the Arab Spring, and the appeal that the United States has for many people around the world. For a company, soft power lies in its
The John Lewis Partnership is donating over £ 1 million this summer to more than 1,000 local charities and community organizations that are helping end child poverty across the UK The John Lewis partnership has announced that it will step up efforts in support of those disproportionately affected by the pandemic by donating more than
Building on the partnership with the UEFA Champions League, PepsiCo, Lay’s and Gatorade announce the “Team of Champions” and support eleven local organizations with the gift of the game PepsiCo, Inc.. announced Team of Champions, a national platform that builds on the company’s global UEFA Champions League partnership and brings the gift of the game
A private label is not the same as a commodity product. A recent trend report from Deloitte highlights a trend that focuses on the tension between commoditization and premiumization. Deloitte explains, “In order to stay competitive, many retailers have offered private label…. While discount products (raw materials) still make up the largest part of private
