Scotch & Soda and Klarna commit to plant 10,000 trees in Costa Rica and Ghana to kick off the brand’s long-term partnership with Trees for All In honor of World Rainforest Day, Klarna, the global payment provider, retail bank and shopping service, joins the Amsterdam-based fashion brand Scotch & Soda to start and support the
Mars Petcare is raising awareness about pet adoption and supporting their goal of ending pet homelessness Mars pet supplies, the brand Pedigree and Pedigree Foundation work with two-time NASCAR Cup Series Champion Kyle Busch to raise awareness about pet adoption and support their goal of ending pet homelessness. On Sunday June 20, when the NASCAR
KitKat V from Nestlé offers the perfect balance between crispy waffles and delicate chocolate that people know and love After long anticipation, Nestle finally comes true with the introduction of plant dreams KitKat Nestle . The company’s new vegan version of the company’s KitKat will hit shelves in the UK, Poland, Estonia, Latvia and Lithuania
John Lewis Partnership is the first UK retailer to introduce 26 weeks of paid maternity and paternity leave and two weeks of paid maternity leave The John Lewis partnership will be the first UK retailer to introduce six months of parental leave and two weeks of paid leave for each partner who loses a pregnancy.
This breakthrough technology was developed in collaboration with the Pulpex Consortium, a collaboration between Unilever, Diageo, Pilot Lite and other industry members Unilever uses new technology to bring the very first paper-based detergent bottle to market. A prototype has been developed for the leading laundry brand OMO (aka.) parsley, Skip and breeze) and is set
PUMA and Neymar Jr. encourages the kids to chase their dreams and watch Only See Great Global superstar Neymar Jr and PUMA has teamed up to bring a special surprise to the children of the Brazilian soccer club Centro da Coroa FC, to encourage them to pursue their dreams and experience “Only See Great”. Only
Ask anyone with a passing interest in New Orleans Brass Bands and they will tell you they know about The Dirty Dozen Brass Band. Ask pretty much anyone else and you’ll likely shrug if you mention their band name. You see, fame is a fun thing, isn’t it. We all know about the kind of
Products and services are clearly linked to our feelings and behaviors. But how close are these connections and how important are they to marketers? Surprisingly, much of marketing theory and practice does not fully recognize these connections. Sure, modern advertising tactics routinely paint a worthwhile picture of what you might look like if you had
Heineken’s campaign uses targeted in-app notifications and offers coupons from the leading ridesharing app to encourage consumers not to drive while drinking Heineken UNITED STATES, combined with Waze, the world’s leading traffic and navigation app, has announced a partnership in the United States to promote responsible consumption. The campaign, which runs this summer in California,
Mercedes has canceled its subscription service Mercedes Collection. The two-year pilot, which offers paid access to 30 different models, insurance, breakdown assistance and maintenance, had around 100 participants. The Mercedes Collection offered people a different way of driving than buying or leasing. Apparently the expected profit did not materialize. On the other hand, Mercedes has
