The Coca-Cola Company and WWF help vulnerable communities build resilience to climate change and water scarcity For more than a decade, The Coca-Cola company and World Wildlife Fund (WWF) have come together to ensure healthy, thriving freshwater pools around the world. This water stewardship work began in 11 freshwater pools and has expanded to programs
Many executives fear that they are not doing enough to fend off low-cost competitors by targeting budget-conscious customers. For example, reaching out to young consumers as they begin to develop buying habits and settle down provides an important opportunity to gain long-term loyalty. At the same time, however, these executives are equally concerned that down-market
Amazon remains one of the most predictable revolutionary leaders in business. Accelerating growth through innovative ways and leveraging revenue streams that competitors lack. Asymmetric competition has become Amazon’s trademark. How does the company do it? First, consider its legacy. Amazon started as an online bookstore a bit before the dot-com frenzy and used its own
The Tiffany & Co. campaign embodies the beauty of love through the ages and all its facets and forges a new vision of love today Tiffany & Co. has that the powerhouse Beyoncé and JAY-Z will star in its latest campaign to celebrate modern love. As a synonym for the greatest love stories in the
Huggies will donate up to $ 50,000 to the nonprofit Hand to Hold as part of its HelpingHugs campaign Hugs and Meijer work together to support NICU (Neonatal Intensive Care Unit) families in honor of NICU Awareness Month this September through Hand to hold, a national non-profit organization that provides personalized care to parents in
If your customer can live without you, eventually they will. A statistic offers all the evidence needed to back up this dire fact: 89 percent of companies that were in the Fortune 500 60 years ago are now gone. In the Brand Transformation Workshop, experts from The Blake Project help brands in critical moments of
Petco Love will provide animal welfare partners with 1 million vaccines to distribute to pets in need Petco love is taking action to end life-threatening vaccine-preventable diseases in our beloved pets. The foundation will provide 1 million free pet vaccines to its existing community-based animal welfare partners for distribution to pets in need. August as
Marketers should keep the following in mind when considering brand extensions. Successful brand extensions – a few examples • Jello (pudding, pudding snacks)• Crayola (markers, pens and paints)• Dole (pineapple juice, fruit juice, fruit salad, frozen fruit bars with fruit juice)• Ivory (soap, washing-up liquid, mild detergent)• Woolite (textile laundry, carpet cleaner spray)• Arm &
A boom is coming. With the economy flooded with cash from financial and monetary policies, savings stored due to the inactivity of the pandemic, and optimism with the waning of Covid, consumers are starting to open their wallets – on a grand scale. Business issues follow. We can’t say how long this will take, but
Galaxy for the Planet underscores Samsung’s commitment to being more sustainable across product lifecycles and business processes Samsung electronics unveiled Galaxy for the Planet, the sustainability platform for its wireless business driven by its size, innovation and the spirit of open collaboration to take tangible climate action across its business. The company has set initial
