Wie erklären Sie also, warum Markenstrategie wichtig ist? Durch die Linse, die alle Führungskräfte anspricht: WERT. Im Durchschnitt macht die Marke laut Interbrand und JP Morgan mehr als ein Drittel des Shareholder Value aus, sodass alles, was Ihre Marke verbessert, einen erheblichen Einfluss auf das Endergebnis eines Unternehmens haben sollte. Nun kann dieser Wert je
‘Buying a brand for the first time doesn’t require a huge adjustment, just a bit of mental availability’ A new brand needs to build “essential memories” that aren’t about brand superiority or differentiation, but simply about what it is (e.g., a soft drink) and what it looks like (so it can be found). Therefore, it
Channel 5 expects the highest profit since the start of the station for the past year almost a quarter of a century ago, driven by a TV advertising boom behind the lockdown hits. The public broadcaster that controlled by MTV owner ViacomCBS, said when the results for 2021 were officially announced that it was likely
Test featured image
PICTURE SOURCE – SAINSBURY’S Sainsbury’s will increase its base rate for employees in its supermarkets and Argos stores from £ 9.50 to £ 10 an hour from March 6th. Sainsbury chief Simon Roberts said the raise reflects the progress the company has made on its savings plan. The brand follows in the footsteps of other
IMAGE SOURCE – Added from YouTube (links below) Every year, Cadbury Creme Eggs return to store shelves between January and Easter. The seasonal product is still known today for its marketing slogan introduced in the 1980s: “How do you eat yours?” These classic ads highlighted all of the unusual and humorous ways people indulge in
IMAGE SOURCE – GETTY IMAGES Apple’s share price has risen roughly 5,800% since co-founder and former CEO Steve Jobs introduced the first iPhone in 2007. Apple was one of the big winners in the pandemic as device spending spiked with coronavirus lockdowns. “The $ 3 trillion win is another historic moment for Apple as the
The Virgin Orbit Launcher One missile in its hangar at Newquay Airport. IMAGE SOURCE – HUGH R HASTINGS / GETTY IMAGES Josh Western and Andrew Bacon started their company Space Forge last year, they started out in a garage with little else. Today the two Cardiff-based entrepreneurs have 25 employees and are planning further expansion
PICTURE SOURCE: Pietro Recchia / Sopa / Rex / Shutterstock Just Eat entered the fast food delivery market by partnering with Asda on its first UK supermarket project. Starting in January, Just Eat customers will be able to add a range of products to their shopping cart from five Asda branches; the exact locations will
Ocado was one of the winners during the Covid pandemic as the demand for grocery deliveries increased. IMAGE SOURCE: Dinendra / Haria / Sopa Image / Rex / Shutterstock Ocado has promised its grocery retail joint venture with Marks & Spencer the “Best Christmas Ever” thanks to the booming demand for online grocery delivery. The
