A key component of any brand strategy is consensus in the brand's leadership team. Without them, the risk of default increases if the full support for the strategy is later lost. On a recent trip to Boston, I worked with a customer who saw a number of stakeholders clashing on several key issues the brand
Absolutely Vokda 'Drink responsibly. The #SexResponsibly campaign highlights consent to sex Just in time for Valentine's Day, a day last week when people around the world had romance on their minds Absolutely Drink Responsibly started. #SexResponsibly – a bold new campaign designed to help talk about the role of consent for safe, healthy sex. The
additional payment, a financial technology company, has announced that it has selected Geoff Seeley to lead global marketing, including dealer, partner and consumer marketing, as the first Global Chief Marketing Officer. Previously, Geoff was global marketing director for AirbnbThe flagship of Homes. "The Afterpay business has established itself as the leading provider of Buy Now
Secret pledges an additional $ 1 million to support gender equality programs for women and girls At the MAKERS conference 2020 in Los Angeles Secret deodorant, a longtime advocate for women's equality and sports advocates, announced a new partnership with Serena Williams to further advance gender equality and promised an additional $ 1 million /
Samsung Galaxy Z Flip Thom Browne Edition for those who are not afraid to make a statement Samsung Electronics and Thom Browne An exclusive collaboration between the leading technology company and the legendary New York fashion brand was recently announced. The Galaxy Z Flip Thom Browne Edition is based on the brand's brand new Galaxy
Leading leadership teams face increasing challenges when it comes to leading in a world in which the boundaries between market, workplace, community and the environment have disappeared. A world where brand and marketing interact with talent and human capital, all with employee and customer experience, finance, operations, supply chain, compliance and more. Add internal silos
WPP announces that today Wunderman Thompson has acquired XumaK, a leading marketing technology consultancy. XumaK is a recognized expert in the implementation of performance-oriented trading solutions. As a leading provider of Adobe Experience Manager (AEM) software and services, XumaK manages, delivers and optimizes the experiences across every digital touch point and has helped some of
Pringles has been appointed Official Snacks Partner of the League of Legends 2020 Spring Split (LEC) Pringles announced that it will return as a sponsor for one of the largest esports leagues in Europe, the Spring Split European Championship of Legends. The championship started in January with the final on April 25th and 26th in
While the world celebrates the beauty of the competition at the Tokyo 2020 Olympics, this is the global prestige skin care brand SK-II team up with top Olympic athletes to explain #NOCOMPETITION in a booth to remove the competition from beauty. Through engaging conversations, SK-II seeks to inspire women to define what beauty means for
Courvoisier Cognac shows emerging talent in an iconic homage to the castle Courvoisier cognacThe award-winning cognac house announced the opening of the Maison Courvoisier in Chicago on Saturday, February 15, 2020. The impressive luxury experience dedicated to the castle of the brand in France will show the power of mutual success by partnering with talents
