The marketing of alcoholic beverages is a cause of underage drinking, according to new research in the Journal of Studies on Alcohol and Drugs. For this reason, experts in the public health sector believe that countries should often dispense with piece-by-piece and voluntary codes to restrict alcohol marketing and legislate to limit the marketing presence
Yum China announced last week that it was actively mobilizing resources to respond to the outbreak of the novel corona virus (COVID-19). As part of its efforts, the company immediately introduced improved preventive health measures that prioritize employee and customer health, including the introduction of innovative new contactless business delivery and catering services. Yum China
Brands are undeniably one of a company's greatest assets, but they are difficult to measure accurately. It is surprising, therefore, that most marketers and managers in general are unaware of the new international standards for measuring, monitoring and reporting on brand valuation, the monetary value of a brand and brand valuation, the health of a
I recently spoke with Tammy Abraham, vice president of corporate partnerships at National Geographic, who gave a deep look at the National Geographic brand. Tammy reveals that NatGeo has made a huge leap from awe to relevance in the past decade, and has grown from a magazine to a multi-channel publisher.Historically, readers valued National Geographic
What is the future of branding and packaging after the 10th edition of the World Branding Awards? After hosting the 10th edition of the World branding Last November we thought about what makes a brand relevant to regular consumers every day. Some of the top brands in different categories came together to celebrate the biggest
Today I read another LinkedIn post from a productive consultant, in which the first three words were: "Companies have to …". At its core, it's about a recycled idea (stop evaluating your competitors) that is characterized by a spirited, inferior outrage. Look, I understand. If you need to manage a personal online brand, you have
MyDoc and top creative people from Singapore start the #cureyourfear initiative with triage reviews Amid growing concerns that COVID-19 could spread across the community, Singaporean creatives have joined forces to support the digital healthcare specialist. MyDoclaunching the #cureyourfear initiative to provide triage ratings to citizens for concerns about flu-like symptoms. Patients visiting MyDoc's COVID-19 telemedicine
The game industry is estimated to be worth $ 300 billion by 2025. In 2019, both Apple and Google introduced gaming platforms (Apple Arcade and Stadia) that are changing their standards and improving access to a variety of games. Smart brands are taking notice and discovering new ways to connect with people in formats that
The new campaign for UN hygiene pads underlines the shocking reality that unsanitary products such as socks and newspapers are used instead of historical products Social enterprises Hey girls. adam & eveDDB and The big problem have teamed up to launch a national campaign to raise awareness of the shocking levels of poverty in Britain.
Goodyear builds on its commitment to driving mobility and helping people discover their potential The Goodyear Tire & Rubber Company announced a new brand campaign that underscores its more than 120-year commitment to discovery, growth, and mobility. Goodyear's campaign sheds light on the relationship between physical activity and unlocking human potential. To bring this to
