When Chips ahoy! Cookies, Reeses and Hersheys come together, nothing can stand in their way. Frowns are turned over. Meh moves out of the city. And life just seems a little bit happier. That's why some of America's best-known brands – Chips ahoy! Cookies, Reeses and Hersheys – team up to show consumers how happy
Kantar announces retail profit in Latin America at BrandZ Top 50 Most Valuable Brands 2020 With a total brand value increase of 38%, the Latin American retail sector outperformed all other categories in the 2020 BrandZ Top 50 Most Valuable Latin American Brands report released today by WPP and Cantar. The enormous growth in retail
Poise is working with Busy Philipps to launch It Takes Poise – a campaign designed to empower women to address taboo issues directly In a time of fake news, Instagram filters, diets and short-lived trends – real is rare, especially when it comes to the reality of taboo health issues such as unexpected piss leaks.
The Schweppes campaign approaches the topic of growing up with fresh eyes and shows a subtle, refined and surprising transition to maturity and sophistication. Schweppes is the oldest brand in its beverage category – it dates back to 1783. The beverage has several characteristic properties, including its pungent and bitter-sweet taste, its bubbly texture and
KVD Vegan Beauty celebrates CAT EYES FOR ALL with a new global campaign with all age groups, eye shapes and Instagram-famous cats KVD Vegan beauty is the first beauty brand to showcase an Instagram-famous cat as one of their global campaign faces for the CAT EYES FOR ALL campaign, which will launch in March this
Ogilvy has hired Drew Warren from Ketchum, where he has worked as a senior vice president and market leader in New York for the past ten years. Warren's newly created position at Ogilvy is as Executive Vice President, Global Public Relations, and as an influencer for the WPP team, the inter-agency unit of the Intercontinental
WPP's GroupM acquires Sandtable, the data science company specializing in behavioral analysis and advanced simulation Sand table is a pioneer in the use of simulations to understand human behavior, examine future scenarios, and support better strategic decisions. Sandtable is a leading global agent-based modeling (ABM) specialist, offering cutting-edge analytics that enable customers to develop more
The collaboration with Lexus celebrates the month of National Cerebral Palsy Awareness in March with a unique ride-on car for children with cerebral palsy Lexus and the Cerebral Palsy Foundation (CPF) have teamed up to create a unique ride-on vehicle inspired by children with cerebral palsy. The collaboration combines the brand's human-centered design philosophy with
Waitrose chefs and product developers will launch or develop more than 5,000 private label products this year Waitrose, a UK supermarket brand, has launched a national online rollout program that has added Waitrose.com online delivery service to 24 stores across the country. The stores are strategically placed to meet the growing demand for the retailer's
Avocados from MexicoThe product brand started the new year of health and well-being with two new partnerships that focus on avocados as a high-fat and heart-healthy fruit. The year-round campaign includes a partnership with global superstar singer, songwriter, author, and entrepreneur Thalia that focuses on the "Cook healthily with Thalia" challenge to promote the positive
