Category: Digital Marketing

The name of the game with email marketing is the delivery of emails that get people to act. Sometimes this action is to open the email and read what is in it. In other cases, the reader must click a link that leads to a checkout page for a 4-digit product. Regardless of how you

The speed of the website has been a hot topic for several years, but many companies are still intimidated by the whole dilemma. How do you create a feature-rich, attractive website that loads quickly? And why bother at all? Here is a clear, non-technical guide to increasing the speed of your website: Why is website

(Editor's note: This case study was created in 2016 by our beloved former community manager Suzi Nelson. However, we found them too good to hide them in the depths of the blog. That's why we brought them back to share with you again. Enjoy!) I came across head first with blind hope … I didn't

The business landscape is changing rapidly. Companies tirelessly develop technologies that become a disruptive force in their respective industries. They are also looking for different ways to stay ahead of the competition. Therefore, marketing now plays a more important role for the success of a company. Marketing teams used the funnel model to guide their

If I gave you $ 1 for your business, where would it go? Your first instinct could be to invest in Facebook ads or to bag them and save them for the latest marketing software. But you are missing a crucial opportunity. While social media got hot and captivated advertisers, its existence has not yet

E-commerce has been around for a while – so An online shop is now tablestakes. Brands are looking for at the beginning of 2020 for ways to differentiate and grow their customer base while also fights increasing competition and the cost of customer acquisition. The traditional “game book” of e-commerce growth is as important as

The search engine marketing industry is built to function like a macro economy. What do i mean? Search results are resources. Websites are companies. Users are people. Supply and demand are in effect. Google is a government agency and is working to improve market results through the use of policies (algorithm updates). Let me break

What is the most important factor that you consider when deciding which brand makes your money? While you may be focusing on product quality or quick customer service, the data shows how for an increasing number of buyers Trust becomes the most important factor. But what does it mean to trust a brand? The question

For the inexperienced email marketer, it can feel like throwing spaghetti on the wall when subscribers click on links in your emails. But as chaotic as the parable sounds … … if you know which pasta is sticking, it’s not that messy. In the world of email marketing, we call pasta with wall adhesive "trigger".

"Let's Order Food Online!" or "I need them now" are terms that we use quite a lot these days. Your customers may say that too. You make decisions faster than ever. These spontaneous "I want" jiffs are called micro moments. Then your customers need you the most. Where are you in these moments Google defines