Email newsletters are in the spotlight right now … and for good reason. They are the protagonists in the world of marketing and that's why everyone looks. Small teams to large teams think about how they can create a newsletter that is important to their customers and how they can put it together every day,
No matter what your company does or sells, you need a good copy. Upconverting copies are the biggest factor between a successful company and a company that struggles to get through each month. Fortunately, we brought in Joanna Wiebe – an experienced copywriter and founder and director of Copyhackers – to give you some business-changing
YouTube is the second most used search engine in the world after Google. That means the likelihood that your customers will see YouTube is very high (okay – HUGE). They use the video platform to find entertainment and education. Depending on your business, your YouTube strategy may include a little bit of both. For example,
We talk a lot about marketing challenges, and these challenges often relate to marketers of certain maturity levels, industries, strategies, etc. But what is a universal challenge for all marketers? Target group segmentation. With our predictive audience ability in a nutshell, Marketo Engage transforms this basic piece of marketing in the most effective way –
This year at DigitalMarketer we decided to mark Juneteenth as the official company holiday to support our black people who support us every day. While we take the time to rest, spend time with our families / loved ones, and learn about the importance of this vacation today, June 19, we wanted to share some
For most people, June is a month-long festival for the LGBTQ + community: a haze of parades and rainbows. But Pride Month is so much more than that. Its history is rooted in the struggle of a long oppressed and persecuted community and it celebrates not only the people but also the struggle for rights
Which 3 would you choose? For me, it's the barista, lunch and chocolate. Or maybe the WIFI. The reason graphics like this are so damn annoying is that we want everything. Who is not currently tacitly validating internal arguments to justify a fourth selection? I got you, right? Now for an even more difficult one.
With a little instruction, anyone can create their first Facebook ad. Yes, we mean everyone. New marketers or experienced marketers who just dip their toes into the Facebook world can be very successful on Facebook. The key is to set up your first ad, click "Publish" and immediately set your learning limit. 🧢 Every ad
If you've spent a bit more time on YouTube lately (we're as guilty as you are), you may have noticed some really good video ads that made you think, "I want to buy that somehow." As business owners and marketers, we are difficult to sell. When one of Superman's superpowers is X-ray vision, we see
When it comes to running your business, there are some daunting tasks to keep in mind. The one who tends to stay at the top is the most discouraging of them all: winning customers. Customers get our business going. In this way, we transform our new business into an established business that is profitable, sustainable
