Marketing is a fascinating, rewarding, multidisciplinary field that has the potential to generate revenue and grow any business. This makes it a great industry to be a part of. However, it also means that you must have at least a basic understanding of many different concepts in order to be the best marketer you can
Instagram Reels is here and you are probably feeling the pressure to create something. The question is what are you creating? Reels is a new Instagram feature that TikTok plays. Short videos, access to music and effects are what distinguish Reels from an IGTV or Instagram story and are very similar to their renegade nemesis.
You have your email list ready and now it's time to get the subscribers on. You submit your registration form live, but … nothing happens. What went wrong? Your message may be disabled. Messaging is a big thing in marketing. So a website visitor thinks, "Yes, I want this company in my inbox." If your
There is something that brand new marketers need to know. There is a basis for marketing. it will lead to success. It's a foundation that has moved from traditional marketing to digital marketing and whatever comes after. We call this the modern day marketing imperatives. They are the 24 pillars of marketing on which to
Indeed, work becomes boring if you cannot learn new things. Technical writing jobs are also tedious if you don't learn anything new after a while. Are you planning a career change? Would you like to create a digital marketing profile? This article is for anyone who wants to change their careers or start a new
Today's business environment has led to numerous individuals taking the reins and bringing their business ideas to life. This has paved the way for several startups, around 1,300 companies in 2019 alone, as stated in an article in the Economic Times. While some startups focus on traditional or electronic retail, others recognize and take advantage
The most innovative and effective way to grow the business is digital marketing. Keep your business up to date with 21st century marketing techniques. Small businesses need to digitally change their businesses to keep up with growing demand. The company's digital channels are growing steadily and clearly. Let us understand the essential skills of digital
Everyone knows – or should know – that the role of good marketing is to sell you a state of mind or transformation rather than a product or service itself. And what is one of the most desirable states of mind for many people right now? Escape. But the transit piña coladas ran out and
Pricing is one of the most difficult questions when it comes to building an agency or company. Setting (or changing) prices for your business can be daunting. After all, there is a lot at stake … What happens if you lose customers who don't want to pay the new prices? What if you chose a
Memes should be an integral part of any content marketing strategy. We said it there. But it is true. Memes provide great top-of-the-funnel content. They are simple, funny, assignable and control traffic. They may not seem as tactical as a blog post or as chic as a video, but great marketers can and should use
