WhatsApp is one of the world's largest and most widely used over-the-top (OTT) channels and recently launched another handy service called the WhatsApp Business API. With the WhatsApp Business API, users can provide their business travelers or customers with simple, secure and reliable messaging functions. The WhatsApp Messenger download process is very simple and can
Do you tell your customers who you are before you tell them what you are doing? This is a common mistake in the marketing world. We want our customer avatar to know our brand name. So we tell him first. The problem is that this name is meaningless until we tell them what we do
What is a sales pitch? The first aspect of sales that you need to be absolutely clear about before receiving a sales call is what a sales call actually is. Strange question, right? You could say, "It's when I talk to someone and sell my product or service." That is only partially true. Here is
If there is one massively underrated social platform agency owners need to use, it is LinkedIn. LinkedIn is a gold mine for agencies and consultants. It doesn't have the massive, noticeable advertising incentive like Facebook, Instagram or Twitter, but it is by far the best platform for B2B marketing and can change the search for
There is always a customer who knows how to ruin their day. You will see her name in your inbox and the dread pools in your stomach. "Maybe it's not that bad," you tell yourself. Maybe they just have one question. But sure it's a sucker. Their recent work is working like trash, or they
With so many brands investing more and more in their social media presence, it becomes increasingly difficult to stand out. You always have to experiment with new tricks and formats, and always surprise your current followers to acquire new ones. With that in mind (and in preparation for the upcoming New Year), I've put together
If you own a business or have ever attended business class, you are probably familiar with the 3 Ps. People. Product. Process. Following the guiding principle of the 3 Ps, managing these three most important factors in any business will help you achieve undisputed success. They are the building blocks for building a successful company.
When you're trying to build an audience, there's nothing more powerful than knowing who is already interested in your product or service. And while pixelating your website visitors is a great way to keep track of your online fans, there is an entirely different segment of your potential customers that you may be missing out
There's one fun thing that happens when I see a really, really good ad for a product. I'm talking about the kind of ad that hits my problem perfectly and comes straight to the "solution". I buy it. It doesn't matter what it is and it only matters how much it costs. When an Instagram
In a job like marketing, your job is to keep things fun, engaging, and interesting. It's about creating the new and great product, the eye-catching and irresistible sales pitch that makes people buy, and then converting more sales than you can count. Then why does it feel like sales pitches can be so … mundane?
