It's essentially a way that two versions of the same content, be it a website, email, or other marketing asset, are compared to see which one works better. How well the two perform is compared to choose the content that will appeal to the audience more. How do I do A / B testing? Research:
Digital marketing has evolved far beyond posting regular blog posts and broadcasting them through branded channels. It used to work pretty well about a decade ago, but it's hardly going to give any results these days. We live in the era of an ever-growing multitasking consumer who is difficult to impress. Today, most brands have
Digital marketing is no stranger to change, especially after a year like 2020. We need to stay connected if we are to stay relevant with the never-ending changes to algorithms and regulations – and part of that is positioning ourselves for success. What will digital marketing look like in 2021? We had 14 digital marketers
When I started learning digital marketing many years ago, I was scared of the term SEO. It sounded synonymous with complex, dangerous, and difficult. The reality is that SEO is straightforward – if you understand it. And how? Know the jargon, know your audience, and just follow these ten easy steps to learn SEO! What
So you've read all the newsletters hype, haven't you? It's true, newsletters made their comeback just like they did in the 90s (who knew bell bottoms would ever become a thing again …). Newsletters are springing up like weeds and it seems like the chance of getting into the hype is limited. ⏳ But that
Hit the publication on your Instagram posts and wait patiently for the likes and comments to come and they don't come? They are still waiting, waiting a little longer … Getting engagement on Instagram is no longer what it was in 2010 – we can't expect to post and reach thousands of people the way
Did you think LinkedIn was just a platform to search for jobs and upload a resume? You were wrong! LinkedIn is the goldmine for lead generation! In 2020, LinkedIn proved to be one of the most successful lead generation platforms for any B2B company. What is lead generation? In order for companies to buy your
Yes, it is possible to train your content creators to create viral content. If you're in the process of creating content but aren't getting the numbers you're looking for, we know exactly what's wrong. You don't know your customer avatar well enoughYou're not creating content for the right parts of the customer value journeyThey don't
If your morning cup of coffee wasn't the bum kick you needed to start your day, these women are sure to inspire you to get to work. With millions of dollars in sales and millions more generated for their customers through their marketing strategies, these women in marketing are inspiring to say the least. They
To be successful in the internet marketing industry, it takes dedication and a resilient mindset. Take Isaac Kevelson, one of ClickBank's most recent platinum partners, for example. Isaac has made remarkably impressive achievements in internet marketing. It is notable not only for his young age (he is 20) but also for his humble attitude. Of
