Burger King highlights their supply protection with Garabato MullenLowe
Burger King launched an initiative on Instagram to encourage customers to be creative with the shapes of the coverage area
During the mandatory quarantine Burger King, a winner of the World Branding Awards, and his creative agency, Garabato MullenLowe, have found a different and original way to highlight their delivery area among customers.
The Paraguayan government's stringent health and safety measures during the Covid 19 pandemic forced the fast food brand to limit its services to delivery and AutoKing. As a result, many customers got food delivered to their home so they could safely quarantine their hamburger.
In order to ensure an excellent shopping experience, to avoid failed delivery orders and to communicate the delivery areas, Burger King and his creative agency Garabato MullenLowe launched an initiative Instagram Invite customers to get creative with the shapes of the coverage area. The best creations were awarded free menus that were delivered to the winners at home.
As a result of this activity, consumers not only got to know the coverage areas for each Burger King store, but also enjoyed creating art without leaving their homes. This shows that with a pinch of creativity, even the most basic information can be fun and fun.