Almay broadcasts its partnership with actress and singer, Lucy Hale
As a global brand ambassador, Hale will be the face of Almay in a number of upcoming campaigns, including the launch of a number of products yet to be revealed this winter
Almay, an effortless hypoallergenic makeup and remover brand that places the skin first, has announced its partnership with the versatile actress and singer. Lucy Halewho will take on the role of Almay Global Brand Ambassador.
Hale is known for her versatile skills and has captured millions of viewers around the world with her roles in several successful TV shows. With Almay, Hale will now take on her latest role and invite fans to join her journey with sensitive skin and learn more about her clean beauty routine.
"I am a lover of beauty and skin care at heart, but I have always had problems finding the right products for my sensitive skin," says Lucy Hale. "For someone who has and still has skin problems, it is so important that I keep my beauty routine as gentle as possible from start to finish, which is why I love Almay products. Almay uses gentle ingredients in products that have been specially developed, to avoid irritation, from eyeliner to mascaras to make-up remover towels. They are the perfect solution for me – easy-to-use, high quality products that don’t affect performance. "
Like Almay, Hale believes that it is up to all of us to have as little impact on the planet as possible and that biodegradable, clean products are the future. Since last year, Almay has taken steps to minimize the impact on the planet by including environmentally friendly, sustainable elements in the packaging to ensure a better future.
"Lucy embodies Almay's effortless beauty approach. She knows what to apply to her sensitive skin and knows that using gentle formulas with carefully selected ingredients doesn't mean that she has to compromise on payout or performance," said Silvia Galfo , President of the global brand.
“Lucy welcomes our brand values of clean, effortless, hypoallergenic beauty in her daily life and is the perfect partner to inspire women to feel good regardless of their skin needs and to be confident. We couldn't be more excited to welcome them to the Almay family. "
As a global brand ambassador, Hale will be the face of Almay in a number of upcoming campaigns, including the launch of a number of products yet to be revealed this winter.