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NEW YORK, November 16, 2021 / PRNewswire / – By $ 4,438.7 million In 2020, the global marketing automation market is expected to reach $ 14,180.6 million in 2030 with an annual growth rate of 12.3% between 2020 and 2030. The main reasons for the increasing demand for these solutions are the increasing practice of digital marketing and the increasing number of people using social media. In addition, small and medium-sized enterprises (SMEs) use these solutions to achieve marketing efficiency and reduce costs.

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Email, social media, and websites are increasingly being used by businesses of all sizes to promote their products and services. This can be seen from the forecast that spending on digital advertising will increase $ 450.7 billion by the end of this year. Therefore, with the increasing adoption of digital marketing, companies are using marketing automation software for lead generation and scoring, customer relationship management, cross- and up-selling, and targeted segmentation.

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Key Findings of the Global Marketing Automation Market report

• Cross-Channel Campaign Management (CCCM) solutions remain the most popular as they help with target audience identification and selection, data analysis, delivery of bespoke offers, customer journey management and tracking of reports for each campaign on each channel.

• Cloud-based software contributes to the higher revenues of market participants in the field of marketing automation, as it offers better scalability and better data access as well as lower IT costs.

• The demand for solutions is expected to be fastest in Asia Pacific (APAC), which is undergoing a rapid digital transformation and experiencing an expansion in Internet coverage.

• As a result, the banking, financial services and insurance (BFSI) sectors are rapidly adopting these solutions in light of the increasing use of digital banking by the population.

• The increasing need for personalized content is also driving the demand for marketing automation solutions as they learn from historical data, identify user trends, and offer the content they want.

• The US continues to dominate the marketing automation market due to the rapid advances in cloud computing, the strengthening of the digital presence of all types of companies, and the volatile social media marketing activity.

Additionally, during the COVID-19 pandemic, e-commerce and digital banking activity soared as people were not allowed to leave their homes unless clearly necessary. Since companies also had to close their brick-and-mortar retail stores and offices, they switched to marketing products and services online. As a result, e-commerce was responsible for 19% of all retail sales in 2020, compared to 16% the previous year, driving demand for marketing automation solutions.

The story goes on

Browse the detailed report on Marketing Automation Market Growth Driver and Trending Analysis Till 2030

The marketing automation market is fragmented due to the presence of established software providers including SAP SE, Oracle Corporation, Salesforce.com Inc., Adobe Inc., HubSpot Inc., Teradata Corporation, SharpSpring Inc., ActiveCampaign LLC, SAS Institute Inc. and Act- On Software Inc. In order to gain the upper hand, these companies are vigorously introducing new software and services, and merging with or acquiring similar companies.

Segmentation-Based Analysis of the Marketing Automation Market

Based on offer

Based on company

Based on the deployment

Based on the application

• Lead management

• Email Marketing

• Campaign management

• Inbound marketing

• Reporting and analysis

Based on the industry

• Retail & E-Commerce

• BFSI

• IT & telecommunications

• Media & entertainment

• Manufacturing

• education

• Health care

Geographical Analysis

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