A power for good: How B Corps are shaping the way forward for sustainable enterprise

A force for good: How B Corps is shaping the future of sustainable business -

October 7, 2021

As the B Corp movement continues to gain traction, this hour-long webinar will be heard from inspiring leaders and experts who have gone through the certification process and are actively making companies a positive force for workers, suppliers, communities and the environment.

The climate crisis is raging. Technologies keep evolving. The future of work lies ahead and new growth paradigms are emerging. NOW is the time to reinvent business models, change corporate cultures, change our understanding of values ​​and reposition business as a force for positive change.

B Corp Certification is arguably the most effective way to make that change and build credibility, trust, and value for your business. More than 4,000 certified B-companies in 153 industries now meet the highest standards in terms of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose.

This one-hour edie webinar, hosted in collaboration with sustainability consultancy and edie’s B Corp partner, Seismic, brings together a selection of certified B Corps to discuss how the process worked, what role the internal sustainability and CSR teams have played, and benefits so far experienced.

During the session, edie will also share its own insights and updates as the brand’s publisher, Faversham House, is currently under way through the B Corp certification process.

Discussion points

● edies B Corp Trip: The Story So Far
● The myriad benefits of B Corp certification
● Purpose and profit: Driving a culture change for your company
● Alignment of the B Corp certification process with your sustainability strategy

Webinar chair

Matt Mace, content editor, edie

As a leading green business journalist, Matt has been reporting on the climate emergency and corporate sustainability for the last six years, and is at the forefront of key milestones such as the Paris Agreement and the UK’s net zero emissions target for 2050. His diverse journalistic approach ranges from high- Level interviews and weekly industry round-ups through to technical implementation guides and detailed reader surveys.

Webinar speakers

Amy Bourbeau, Co-Founder and Chief Impact Officer, Seismic

Seismic is a sustainability consultancy that helps companies change our society and repair our planet by being a force for good. Amy specializes in B Corp and how its framework can help organizations improve their impact. She started working as the first B Corp Consultant in the UK in 2015 and has been committed to growing the community ever since. She works closely with B Lab to help shape and run the B Leaders training program. Amy has supported hundreds of organizations on her sustainability trips, including clients such as innocent Drinks, Avon, Sipsmith, Seedlip, Gousto, Lily’s Kitchen, Piper Private Equity and PZ Cussons.

Amanda Barnes, General Manager, Faversham House

As managing director of edie publishing company Faversham House, Amanda’s experience includes publishing, digital media, membership, events, conferences and exhibitions. She led a management buyout from Faversham House in 2010 and bought out her private equity partners a few years later. Together with her fellow board members, she was responsible for repositioning the company as an omni-channel digital intelligence company, building on the company’s strong brands in utilities, sustainability and visual communication.

Joanna Gluzman, Chief Sustainability Officer, PZ Cussons

Joanna is a keen advocate of corporate responsibility and the role of ethical business practices in creating a better world for future generations. She has 25 years of senior leadership experience in a number of industries. Prior to joining PZ Cussons, she was Global Director of Sustainability and Corporate Responsibility at Avon, where she oversaw the implementation of ambitious goals related to emissions, human rights and product circulation and guided Avon through the B Corp certification process.

Kate Sandle, Director of Programs and Engagement, B Lab UK

Since starting the B Corp movement in the UK in 2015, Kate has built a community of companies that volunteer to meet strict social and environmental standards. Kate also oversees programmatic work, including commitment to the SDGs, climate change and a focus on equity, justice, diversity and inclusion. There are more than 4,000 certified B Corps worldwide from 150 industries and 70 countries, including The Guardian, The Body Shop, Patagonia and Innocent Drinks.

Participant survey

Prior to this webinar session, edie and Seismic are asking all registrants to complete a short pre-event survey to better understand your impact and sustainability priorities.




sustainable business | CSR reporting | ethical products

Note: The information contained in this entry is provided by Seismic and does not necessarily reflect the views or opinions of the publisher.

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