Nike releases assertion on dedication to the Black Neighborhood
Nike announces that it will provide $ 40 million to support the Black Community over the next four years
Shoe manufacturer and multiple winner of the World Branding Awards, Nike, Inc. has announced a commitment of $ 40 million / £ 31.6 million over the next four years to support the black community in the United States on behalf of Nike. Jordan and Vice versa Brands together.
This commitment will focus on investing in and supporting organizations that focus on social justice, education and combating racial inequality in America.
“Systemic racism and the events that have taken place across America in recent weeks are an urgent reminder of the ongoing change in our society. We know Black Lives Matter. We need to learn more about the problems facing black communities and understand the tremendous suffering and futile tragedy that racist bigotry causes, ”said John Donahoe, President and CEO of Nike, Inc.
“The Nike, Inc. family can do more, but will never stop being a role model for how a diverse company behaves. We will continue to focus on being more representative of our consumers while doing our part in the communities we serve. "
Nike believes in a level playing field for everyone and uses the power of sport and our brands to advance the world. These additional $ 40 million / £ 31.6 million build on the long history of the Nike, Inc. family to support the communities in which they operate. The company is determined to increase the focus and impact through its teams, brands and community partners.
Over the past year, Nike has stepped up its own efforts, diversity, inclusion and affiliation accountability efforts to promote an inclusive environment and attract a more diverse workforce. The company is committed to transparency, accountability and impact and shares its progress in these areas annually through the Nike Impact Report.
