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Keith Cartwright launches the Cartwright Agency, which works with P&G, Facebook and LVMH

Keith Cartwright, co-founder of Saturday Morning, is a creative entrepreneur and veteran agency Cartwright, a new agency designed to work with brands that want a more direct relationship with agency management and are looking for a creative product that stands out in today's attention-grabbing economy.

The start-up is already working among the marketers P & G., Facebook and LVMH Loro brand Piana. You are also in discussions with several customers not mentioned.

Cartwright starts with the support of WPP and will work in partnership with the global creative network, Gray group. The new modeling agency will use Gray's international network of talents and resources to provide customers around the world with fully integrated and curated features.

"My goal in structuring our agency in this way allows us to maintain the highest levels of customer interaction and partnership," said Cartwright. "At the same time, we can use unlimited resources and scale them globally if necessary."

Named after Adweek 50 most creative, the former 72 & sunny ECD has experience building his own successful agency after working with Union Made Creative in 2012 Nike, Lego, G&E and others before they are purchased from BSSP In 2016 he became ECD.

“If our customers have a common theme today, they want new models that offer the greatest flexibility in terms of how they work. The closer they get to the actual creative minds, the better. Cartwright is another example of how creative leaders accomplish what matters most to customers, ”said Michael Houston, CEO of Worldwide Gray Group.

Keith will continue to co-founded Saturday Morning. A nonprofit creative collective founded in 2016 by advertising professionals to develop ideas that raise awareness of and alter racial prejudice and injustice. Saturday Morning has worked with since its inception Spotify, Twitter and P & G. Their recent efforts for P&G, "The Look," debuted in last year Cannes and was recognized by Adweek as one of the top 20 ads of 2019 and the 20 strongest brand ideas of Ad Age of 2019. It was also on Creativity's top 10 list for 6 months.

"Advertising hasn't got lost or become irrelevant. In fact, our business is more important and necessary than ever before. We take in more information in a day than our parents do in their lives. People don't wait for your ad to come out. This requires a different kind of creativity, "said Cartwright." Creativity needs to be brave and bold so that you can pay attention, inspire you to share, and make you want more. "

Cartwright has opened its doors on the famous Abbot Kinney Boulevard in Venice, California, a place where creativity, culture and new economy have merged in southern California.

Nike and Lego are winners of the World Branding Awards. More information about the World Branding Awards can be found here.