Q3 2024 analysis and benchmarks
How have you learnt in case your social technique is hitting the mark? Is 100 likes a giant deal or simply common? And what’s the optimum time to share your content material?
Sadly, there’s no one-size-fits-all reply. All of it comes all the way down to elements like your {industry}, the platforms you’re lively on, and the make-up of your viewers.
That’s the place social media benchmarks come into play. These numbers present a snapshot of what’s typical in your {industry} when it comes to engagement and progress, serving to you see how your efforts measure up.
Preserve studying for contemporary 2024 benchmarks for the schooling sector that can enable you to put your leads to perspective.
Psst: When you seize your benchmarks, head to our information to utilizing social media for advertising in schooling to learn the way to motion these insights.
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Under, you’ll discover suggestions for one of the best occasions to publish on Instagram, Fb, X (previously Twitter), and LinkedIn for max engagement.
Word: Time of day was localized throughout 118 international locations the place pattern information got here from, i.e. the graphs are correct throughout time zones.
Greatest time to publish on Fb
In line with our analysis, Monday and Thursday evenings (8-10 pm) are one of the best occasions for academic establishments to publish on Fb.
Greatest time to publish on Instagram
Late mornings and early afternoons (11 am-1 pm) on Saturdays are one of the best occasions for academic establishments to publish on Instagram.
Greatest time to publish on X (Twitter)
Tuesday and Thursday night (6-10 pm) Tweets are inclined to generate the very best engagement for academic establishments on X.
Greatest time to publish on LinkedIn
In line with our analysis, 9 am on Tuesdays, Wednesdays, and Fridays are one of the best occasions for academic establishments to publish on LinkedIn.
Each establishment’s perfect posting schedule is exclusive, and it’s best to take a look at totally different posting frequencies to seek out out what works finest in your viewers. That mentioned, these industry-specific stats will enable you to discover a data-informed place to begin.
Our analysis discovered that academic establishments publish on X and Fb extra typically than on different social platforms — a mean of 9 occasions per week. LinkedIn sits on the other facet of the size with 6 weekly uploads.
Under, you’ll discover network-specific information that illustrates how posting frequency corresponds to total engagement charges.
On Fb, efficiency is dependent upon the content material you publish greater than it does on how typically you publish. Establishments that posted six occasions per week have seen comparable engagement charges to these posting a mean of 13 occasions per week.
On Instagram, you’re probably to maintain your viewers engaged for those who preserve your posting schedule busy and constant. 5-7 posts per week appears to be the candy spot!
On LinkedIn, establishments posting 9 occasions per week see the very best common engagement on their posts…
… whereas on X (previously Twitter), 1-4 posts per week are sufficient to maintain engagement charges excessive.
Common engagement charges in schooling
Questioning in case your engagement charges are excessive sufficient? Listed here are the {industry} averages throughout all main social networks as of September 2024:
- Instagram: 4.7%
- Fb: 3.6%
- X (Twitter): 3.3%
- LinkedIn: 1.8%
Totally different social networks provide totally different content material codecs — however how do you resolve which ought to dominate your content material combine?
Right here’s what our analysis says.
On Fb, album posts generate probably the most engagement — adopted by posts with hyperlinks, movies, and particular person photographs.
Instagram customers significantly get pleasure from carousel posts, which — in schooling — generate greater than double the engagement of Reels.
On LinkedIn, posts with photographs and movies outperform posts with hyperlinks.
Schooling follower progress fee
In case your social media technique revolves round rising your viewers, be sure you’re setting sensible objectives. Right here is how different academic establishments are doing in Q3 2024:
- LinkedIn: 1.58%
- X (Twitter): 0.14%
- Instagram: 0.00%
- Fb: 0.06%
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