Financial institution Dora Faucets V12 Advertising to Improve New Digital Checking Account App Growth
BOSTON, August 13, 2021 / PRNewswire / – Bank Dora, a fully digital banking service from USALLIANCE Financial, a national $ 2 billion Credit union based in Rye, NY, has selected the digital marketing agency V12 Marketing to expand the reach of the new fully digital mobile application for bank Dora checking accounts.
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Kristi Kenworthy, Managing Director of Bank Dora, said: “This is a brand new concept. Dora is the first co-operative neo-bank powered by the credit union movement and designed to reduce racial and economic disparities in access to banks. Our team is very pleased to make the Bank Dora app accessible to a larger user base. User feedback has been positive and people love the mobile app. “
The Dora Everyday checking account features include: no minimum balance, no monthly fees, early payday with direct deposit, bill payment, a no-surcharge network of 30,000 ATMs across the country and much more. Bank Dora offers a fully bilingual experience for the website, onboarding, disclosure, app, email notification, IVR and support.
Alaina Froton, Digital Marketing Manager at Bank Dora, said: “Bank Dora is named after Dora Maxwellwho helped put hundreds of credit unions in. to found The United States. Dora believed that everyone should have access to fair deposit products. “
Mike Visconti, Founder and Creative Director of V12 Marketing says: “The V12 Marketing team looks forward to being part of such a value-adding initiative. We have always had an affinity for financial inclusion and equality, and Bank Dora certainly is “a game changer in this area.”
Bank Dora’s motto, “Banking For Everyone,” means changing the way others think about access to affordable and fair financial services.
About USALLIANCE Financial
USALLIANCE Financial is an innovative, dynamic and industry-leading financial cooperative founded in 1966 based on the cooperative’s common mission: “People Help People”. Currently serving over 125,000 members across the country with over $ 2 billion For Assets, USALLIANCE is a full-service, nonprofit financial institution that offers a variety of banking products and services such as checking and savings accounts, credit cards, credit products, and financial services. Members also have access to more than 5,800 shared branch facilities and more than 30,000 toll-free ATMs across the country to support our cooperative initiative. To learn more about USALLIANCE Financial, please visit www.usalliance.org.
About V12 Marketing
V12 Marketing is a full service marketing and web development agency that offers a full range of value-driven solutions for a wide variety of industries. To learn more about V12 Marketing, please visit www.v12marketing.com.
To find out more about Bank Dora, visit: https://www.bankdora.com
CONTACT:
Alaina Froton
Digital Marketing Manager
Bank Dora
[email protected]
https://www.bankdora.com/
Mike Visconti
866-243-9023
v12marketing.com
SOURCE Bank Dora
