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Photo: IANS

In this day and age, having an online presence is not enough for you or your brand. With a plethora of options available to consumers on the internet, the competition has surpassed the normal and healthy level; This requires a top position in the market.



There are tons of ways to do this, but one of the easiest (and often overlooked) ways is on Instagram Lives. Live streams allow you not only to interact with your audience in real time, but also to develop a personal relationship with them. As visual creatures, live video streaming piques our interest and increases our tendency to react and connect with someone.

The new update from Instagram called Live Rooms allows you to host with 3 other people. This creates more opportunities, greater reach, more engagement and more recognition for your brand when done right.

Here is a guide from Mehar Gulati, founder of Scarlet Relations to get you started:

* One way to get in touch with your customers is to give them a behind-the-scenes look – some people find it really interesting to see how the products they use are made, where they are from, or how they are preparing a person for a specific event. It helps when people know that they are part of something bigger.

* You can do a DIY workshop or tutorial.

* Having a face-to-face conversation with one or more of your customers / followers by inviting them as guests creates a sense of trust and comfort among people. Just getting to know your audience, their areas of interest, and what they value about your brand can prove very beneficial.

* Working with an entity that people already know and follow allows you to reach a new audience.

* Hosting fun Q&A sessions, game nights, talk shows, or anything that gets everyone’s creativity flowing can be a fun way to interact with your audience.

“To spice things up, you can monetize these sessions using Instagram as your backers can buy support badges or donate to fundraisers while they’re with you in these live rooms. To keep things light and fun, you can too just play around with cool So take a leap of faith and get on the live room train – Happy Communicating! ”says Gulati.-IANS