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The cultural consultancy Meaning, led by creative people, has entered into a strategic alliance with the organizational consultancy Purposeful Change.

(From left to right): Allan Fair, Chief Culture Officer, Meaning, and Simon Lamb, Convener In Chief, Meaning.

NEW YORK, NY March 18, 2021 (GLOBE NEWSWIRE) – [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT ™ today cemented a strategic alliance between Meaning, the creatively managed cultural consultancy founded in 2020, and Purposeful Change, a consultancy for organizational transformation.

Allan Fair, Meaning’s Chief Culture Officer, and Simon Lamb, Founder of Purposeful Change, jointly run Meaning. As part of the new alliance, Lamb takes on the role of Convener In Chief for Meaning.

Fair and Lamb’s passion for organizational transformation made them quick friends after meeting in 2018 when they teamed up on a cultural and creative project for Microsoft.

Fast forward to 2021 and the alliance will allow them to join forces again. Meaning offers storytelling experience in Fair, having worked in creative roles for over 15 years, and Purposeful Change’s proven transformation method thanks to Lamb’s more than 20 years of organizational transformation experience where he has worked with brands such as HSBC and Nike.

Together, the pair will provide brands, organizations and communities with a unique set of systemic culture change processes that will enable them to solve the big, pressing challenges of the 21st century.

Fair explains, “Businesses are concerned about missed turning points, talent acquisition and retention, diversity, equity and inclusion to name a few, not to mention the ongoing movements of the pandemic and social justice. Executives are concerned about mental health , Sustainability, and even the Climate The Sense is leading the global movement to a new generation of consultants who are helping organizations move from for-profit to purpose-built. “

Lamb adds, “We have brought together wisdom, science, neuroscience, storytelling and passion to create a unique consultancy that aims to connect leaders with a deeper sense of purpose to help them achieve future to create suitable organizations driven by them. ” a responsibility for a greater good. “

In their work with clients, Fair and Lamb will draw on the evolutionary methodology they developed for Meaning and which is curated and inspired by Human Centered Design, Agile Design Thinking, Cognitive Psychology, Systems Thinking and Theory U, an innovation- and purpose-oriented transformation Methodology was developed by Otto Scharmer at MIT. The meaning itself was incubated as a prototype by Scharmer’s U. Academy of the Presencing Institute.

Scott Cullather, President & CEO, commented on the broader strategy behind the alliance. [INVNT GROUP] says: “Very early on in dealing with Simon we realized that there was a unique partnership opportunity that would allow us to join forces to offer some kind of cultural advice that is not currently available in the market and to develop the tools and proprietary ones Methods needed to embed the cultural shifts resulting from in-person and virtual events designed and produced by our global live brand storytelling agency, INVNT.

“We created the GROUP with the intention of evolving over time and taking shape as our customers’ needs change. This is another example of our commitment to them. With so many organizations that make the way they work change, the corporate culture is not only more important than ever, a humanistic, creative approach based on data and metrics is essential to virtually connect and motivate employees and ultimately ensure long-term business success. ”

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about [INVNT GROUP]™
[INVNT GROUP] was founded in 2020 with the vision of providing consistent, meaningful and well-articulated BrandStory on all platforms. Led by President and CEO Scott Cullather [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT ™ represents a growing portfolio of complementary disciplines designed to help future-oriented organizations everywhere influence audiences everywhere. The GROUP consists of the modern brand strategy company Folk Hero; creatively guided cultural advice, meaning; Branded content studio and content marketing agency HEVĒ as well as the global live brand brand storytelling agency INVNT ™. More information about [INVNT GROUP] Visit: www.invntgroup.com/

About the meaning
Meaning is a creatively-led cultural consultancy that helps companies win the war for talent and increase productivity by focusing more on the culture, purpose and consciousness changes required to lead people and teams today. While there will always be a market for traditional counseling, Meaning is characterized by the ability to humanize counseling data and metrics through a creative, story-based approach. Meaning was founded in 2020 and is led by Allan Fair, Chief Culture Officer, and Simon Lamb, Chief Convener In Chief. Go to www.createmoremeaning.com/

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• Allan Fair and Simon Lamb, meaning

Brea Carter
[INVNT GROUP]
+1 09176336171 [email protected]