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Ariana Grande's recent global fragrance success was unprecedented, with sales exceeding $ 500M / £ 381M since its inception

Grammy winner Ariana Grande invites you to an extraordinary experience with her dreamy new fragrance R.E.M. This much anticipated new fragrance in collaboration with LUXE brandswill be available exclusively from Ulta on August 19, 2020 and nationally from Ulta Beauty in the US on September 6, 2020.

Grande's worldwide success in fragrances has been unprecedented, with sales exceeding $ 500M / £ 381M since its inception. The award-winning franchise features nominations for Fragrance of the Year, Media Campaign of the Year and Consumer Choice with the launch of "Thank U Next" in 2019 and the exciting win for Fragrance of the Year for the cloud.

“The continued success and outstanding growth of Ariana's fragrance portfolio is testament to her relationship with her fans and the passion and genuine commitment she has for her brand. We are honored to work with such a groundbreaking artist again and look forward to further successes with the introduction of R.E.M. “Says Tony Bajaj, Chief Executive Officer of LUXE Brands.

"The R.E.M. Fragrance has quickly become a favorite of mine. So much so that I named it after one of my favorite songs and combined it with one of my favorite visual worlds, which is the '60s mod, space and the dream world, ”said Grande.

"I wish I could live in this world forever and wear this scent while I'm there and have it blown out of my spaceship at any time to combat any possible bad vibes." This fragrance feels warmer, sexier, more grown and more grounded than the others, but the secret ingredient that gives it that sweetness and connects it with the rest of the family is caramel! I'm very happy about it and hope that everyone likes it as much as I do. "

“Ariana is the creative visionary behind the animated fantasy world of R.E.M. and partnered with award-winning bottle designer Joshua English, Oscar-nominated director Olivier Lescot, and illustrator Cheyne Gallarde to create the R.E.M. Universe. Ariana transforms into a strong, female heroine who fights to save the world and invites her fans to join the journey, ”explains Noreen Dodge, Chief Marketing Officer of LUXE Brands. The R.E.M. The narrative is upbeat, empowering, and synergistic with the values ​​that Ariana fulfills.

The campaign marks a first for the category, with its dramatic animation and visual delight for fans as Ariana, Toulouse, Piggy Smalls and other special guests take over the galaxy. “I'm thrilled to be working with an artist as talented as Ariana Grande on this animated homage to science fiction from the 1970s to the present. I am inspired by science fiction in my visual work and am delighted to have the opportunity to draw on the rich iconography to bring Ariana's irresistible pop to life, ”says Lescot.