Bud Mild broadcasts its launch within the Chinese language Market
Bud Light has chosen William Chan as its brand spokesman
The unlimited heat of summer has given endless inspiration, especially for the opening ceremony of Budweiser Bud Light, held in Shenzhen, China, in July and broadcast on Tencent and other live streaming platforms.
During this energetic and creative event, I can I BB host and debater Chen Ming opened a debate against a group of innovative young people played by the stars of the talk show Something About Cantonese.
Then the brand's spokesman, William Chan, appeared and shared his secret of how he maintains his own incomparable “Bud Light” style. More than 6 million online and offline viewers witnessed the official launch of Bud Light in China.
Bud Light was founded in 1982 and is an internationally recognized beer loved by people all over the world.
The brand has brought disruptive experiences to young consumers and created more relaxing drinking opportunities through excellent Super Bowl commercials and 20,000 different beer cans. Its reputation is based on its premium quality. Bud Light uses the advanced dual technology of cold filtration in the brewing process.
This technology uses cool temperatures to preserve the natural taste of the beer and uses a double membrane filtration method to screen out any impurities. Bud Light elevates every moment with unparalleled freshness and vitality.
Now the brand has entered the Chinese market starting in Guangdong Province. Its iconic blue makes even ordinary moments colorful and refreshing every day.
Beautiful, stylish and talented, William Chan is considered not only an idol but also a star singer. His talent and vitality complement Bud Light's self-confident, entertaining and creative image. Since his debut, William has maintained his unique and evolving style. He's also very creative and dares to try new things.
For example, his popular “Wolf Disco”, which mixes Cantonese music with northeastern dialect, is more experimental. Just like Bud Light, a brand with creativity in its DNA, William is always ready to test the limits and activate more of his unlimited potential while remaining confident and serene at the same time. The partnership between the two parties will create even more innovative and enjoyable experiences.
