PEUGEOT selects Omnicom as its international artistic company of file
After a global bidding process, automakers, PEUGEOT has selected TO OPEN, a tailor-made agency that was specially created according to an innovative model from Omnicom Groupto support the brand in its advertising and marketing communications from January 1, 2021.
PEUGEOT initiates a new creative partnership with OPEN – Omnicom for PEUGEOT Engine – with an unprecedented operating model: an agency dedicated exclusively to the brand, a gateway to Omnicom's first-class expertise, depending on the project: marketing intelligence, communication strategy, creativity, technology, innovation and activation, as well as direct access to the best creative talent and precision marketing from the global Omnicom network to bring in expertise and cover the brand's activities in each of their local markets.
This global collaboration, initially for three years, marks a new era to contribute to PEUGEOT's global growth plans. “O.P.EN will support us to accelerate the transformation of our brand.
By using the best talents and the most efficient technologies from OMNICOM at every location, PEUGEOT benefits from a new, integrated, informed and internationally oriented agency model, ”explains Thierry Lonziano, Marketing and Communication Director of PEUGEOT.
PEUGEOT led this search and selection with the support of The Observatory International (Paris office), a world leader in marketing management consulting. The consulting company is also a strategic partner of the WFA (World Federation of Advertisers) for the Marketing Management Optimization category.
“Thanks to a strong brand heritage, PEUGEOT wants to accelerate its international development, the digitization of customer travel, online sales and new uses of mobility. O.P.EN is a new agency model that will clearly help us achieve our goals with an innovative model, ”said Jean-Philippe Imparato, CEO of the PEUGEOT brand.
"We are delighted to work with the legendary PEUGEOT brand to jointly write the next chapter focusing on innovation and global growth," said Jean Marie Prenaud, Omnicom's senior vice president.
PEUGEOT would like to thank you BETC and Havas who have been supporting the brand for more than 30 years. With their creative talent, their strategic relevance and their transformative energy, they have made a major contribution to positioning the brand where it is today.
