Blog

No matter what your company does or sells, you need a good copy. Upconverting copies are the biggest factor between a successful company and a company that struggles to get through each month.

Fortunately, we brought in Joanna Wiebe – an experienced copywriter and founder and director of Copyhackers – to give you some business-changing tips on how to make your copy as good as possible.

(Note: Joanna is also teaching an upcoming email copywriting workshop. Check it out HERE to learn more and sign up!)

One of the biggest mistakes marketers make

Following so-called best practices when writing text is one of the biggest mistakes companies make. Without knowing the experience of the person who wrote the article or guide you are reading – how do you know these are REALLY best practices? Don't outsource your online sales or copies based on your Google search results.

It's not too late to improve your copywriting

If you feel bad because you didn't expand your email list years ago, you can stop immediately. While it would have been great to expand this list a few years ago, the second best time to start expanding this list is today. It is never too late to start.

Use THIS powerful phrase on your sales pages and emails

Use the "Already, Still" formula so that you can show your potential customers how they are only authorized to be your customers. The first part of the sentence is about what you have already done to qualify to work with you. The second half is about what you have not yet achieved (and how you will help them achieve their goal, solve their problem, problem, etc.).

How to really get results with your headlines

The most powerful words you can use in headlines come straight from the words your potential customers and customers say when they talk about the problem your product or service is solving. Use your customers' words in your headlines to grab their attention and show how well you understand their pain.

Put the book away and do that …

While learning from books can be very helpful for your lyrics, you can also learn a TON by just seeing how people around you interact. After all, good texting should be conversation and human. So get those books put away every now and then and only people watch.

Copywriting tools to check out

Surprisingly, there aren't that many copywriting tools that can take your copy to the next level. Here are 3 tools I use: Coschedules Headline Analyzer, Airstory and Airstory Researcher.

Why you need copywriting formulas

Copywriting formulas take the message you have and make it so much stronger. For example, if you use the "even if" rule, you can better link headings, bullets, paragraphs, etc. with your prospect and get them to act.

Quick tips for writing texts

Here are some quick text writing tips: strike out a copy of your customers, use frameworks on your websites and emails, formulas in your headings and buttons, social evidence to show that your products or services are working, and start each copy line with the word DU.

Are you struggling with your messages? Do that…

The moment you struggle with your messages, you have to put the pen down or slide the keyboard aside. Instead of writing, you need to listen to your customers so you can hear what they're saying and create your messages around them.

How communication with your customers has changed

The current climate has made one-to-one communication with your customers more necessary than ever. While email has always been a way to reach your customers one-to-one, it is more important than ever to ensure that your email copy is more authentic than ever.