Ocean Spray launches advertising marketing campaign in collaboration with nature
The campaign sheds light on Ocean Spray's true partnership with the environment – bees, soil, sun and water
Ocean Spray Cranberries, Inc., the agricultural cooperative of more than 700 farming families, has presented its latest marketing campaign "Ocean Spray X Nature", which underlines the brand's commitment to sustainable processes and regenerative agriculture.
The creative support of Ocean Spray's mission of continuing to connect farms with families to live better lives underscores the passion and care with which Ocean Spray farmers grow their fruits. Ocean Spray recently announced that its cranberries were rated as sustainable by the platform platform for sustainable agriculture.
Developed with Energy BBDOThe TV spots and associated digital creatives take up the idea of lively fashion collaboration in a unique way and apply it to agricultural practices that have been in use at Ocean Spray for decades. The creative elements of nature, including bees, soil, sun and water, show how Ocean Spray farmers work with each element individually and together to promote the entire ecosystem of the farm.
"Collaborations between brands are commonplace and when we looked at our 2020 campaign before our 90th harvest, we were inspired by the true meaning of the collaboration," said Chris O’Connor, Vice President Marketing at Ocean Spray.
“At Ocean Spray, our farmers work with nature every day to bring the freshest, most sustainable ingredients to families around the world. This campaign focuses on the commitment to the right cultivation of food – this is good for the environment and our future. "
"Working with nature is the perfect way to bring Ocean Spray's sustainable farming practices closer to a modern audience," said Josh Gross and Pedro Pérez, co-chief creative officers at Energy BBDO. "The nice thing about this collaboration is that it will evolve because Ocean Spray works with nature in so many different ways."
Further iterations of the campaign will follow, which delve deeper into the specific collaborations with every single element of nature. Creative was launched on June 15, 2020 for TV and digital, with a focus on summer and the celebration of nature.
