5WPR named PR Company of Report by GrapeStars platform
5W Public Relations (5WPR), one of the largest independent PR companies in the United States, has been named PR Agency of Record for the celebrity-based alcohol app. GrapeStars. Celebrities can use the platform to advertise their wine and spirits brands to fans via the first virtual direct sales channel, directly via social media.
"GrapeStars is inadvertently launched at a time when consumers shop online for instore," said Ronn Torossian, CEO and founder of 5WPR. "Knowing that there is a single platform where you can find exactly what you want and have delivered to your door is more than enough to attract new users. We are happy to add GrapeStars to our customer list and their presence to increase in this new consumer market. "
GrapeStars connects fans with more than 200 well-known alcohol brands and products that can be delivered directly to your door. Wine and liquor brands from celebrities such as Jon Bon Jovi, Janelle Monae, Conor McGregor, Sting, Jay-Z, Christe Brinkley, George Strait, Lenny Kravitz, Usain Bolt, John Legend, Jude Law and Jean-Charles Boisset are presented on the platform , Bruno Mars and many more.
Future functions will transform the app not only from a marketplace, but also from a social media platform where fans can interact with their favorite stars via augmented reality (AR) and AI functions, as well as with other fans.
"It was an incredibly exciting time to see how the work we put into GrapeStars was accomplished, and we are particularly excited that the PR Agency of 2020, 5WPR, and the Entrepreneur of the Year, CEO, Ronn Torossian, part of which are The team that supports our launch, ”said Jean-Jean Pelletier, CEO, founder and president.
5WPR understands the competitive environment in the food and beverage industry and has developed proven strategies to target its customers' core demographics. From facilitating new product launches to developing long-term creative strategies that ensure maximum media coverage, 5WPR's food and beverage experience delivers results to customers.