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This summer season, G2 acknowledged Hootsuite because the #1 platform for Social Media Listening, Social Media Analytics, and Social Media Suites — a part of 178 complete prime rankings of their Summer time 2025 Report.

This recognition confirms what hundreds of companies already know: Hootsuite is the working system that powers efficiency for contemporary social groups.

G2’s rankings are based mostly completely on suggestions from actual customers. Entrepreneurs, social media managers, analysts, and buyer help groups throughout industries shared how Hootsuite helped them interact their audiences, uncover insights, and drive measurable outcomes.

That’s why we’ve been named #1.

However what does that imply for you? And the way can the platform these groups depend on give your social technique a aggressive edge?

The place Hootsuite leads the pack

We positioned in over 300 stories in G2’s Summer time 2025 launch and got here out on prime in key classes that matter most to social media groups:

#1 in Social Media Suites

Thanks for making Hootsuite your all-in-one publishing, planning, engagement, and efficiency command middle.

Supply: G2

What does this award really imply?

G2’s Social Media Suites class acknowledges platforms that assist groups:

• Publish content material, schedule posts, interact with communities, and handle accounts throughout platforms.
• Observe mentions, comply with tendencies, and take heed to what audiences are saying throughout channels.
• Measure marketing campaign affect and help smarter decision-making throughout advertising and marketing, gross sales, and customer support.

Some merchandise on this class additionally help social advert administration, on-line group engagement, and customer support via social media. Fortunately, Hootsuite does all of it.

Why it issues

Being acknowledged because the #1 social media suite means Hootsuite isn’t simply robust in a single space; it’s main throughout the board.

Whether or not you’re publishing a publish, monitoring a marketing campaign, or responding to a buyer DM, it’s all related. Fewer instruments. Extra readability. Higher collaboration.

I like how Hootsuite makes it simple to schedule posts throughout a number of platforms like Instagram, Fb, and LinkedIn — all from one dashboard. The built-in analytics assist observe efficiency in real-time, and the approval workflow is clean for crew collaboration. It saves numerous time because of its ease of use and powerful integrations.

Kris R.

Enterprise Proprietor

#1 in Social Media Listening Instruments

With Hootsuite Listening, it’s simple to show social chatter into model perception.

Supply: G2

What does this award really imply?

G2’s Social Media Listening Instruments class acknowledges software program that enables groups to:

• Pay attention for particular model or matter mentions
• Observe real-time conversations to uncover tendencies
• Analyze sentiment (optimistic, impartial, destructive)
• Section audiences based mostly on conduct or pursuits
• Establish key influencers and thought leaders

Entrepreneurs, communicators, analysts, and even journalists use social listening instruments to identify what’s gaining traction, perceive viewers wants, and uncover aggressive insights.

Why it issues

Getting social listening proper is the distinction between reacting to social media and main it.

Hootsuite’s listening capabilities floor well timed, actionable insights, permitting groups to make smarter content material, advertising and marketing, and help choices, multi functional place.

Our prospects use it to enhance model well being, fine-tune messaging, and keep forward of the curve.

Listening options… enable our crew to observe conversations round key phrases, model mentions, and business tendencies. This helps us keep knowledgeable about what issues to our audiences and reply to related conversations in actual time.

Christine G.

Director of Social Media and Communications

#1 in Social Media Analytics

Hootsuite Analytics tells you greater than what number of likes or shares you obtained — it delivers insights that drive technique.

Supply: G2

What does this award really imply?

Social media analytics instruments transcend vainness metrics to assist companies perceive the true affect of their efforts.

Based on G2, merchandise within the Social Media Analytics class should:

• Outline measurable enterprise targets utilizing social knowledge
• Measure outcomes over time and throughout platforms
• Consider viewers demographics, dimension, and engagement
• Mixture efficiency knowledge from a number of networks
• Examine outcomes by marketing campaign, publish, or content material kind

Social media managers, comms groups, and knowledge analysts use these instruments to floor patterns, check hypotheses, and optimize campaigns.

The consequence? Smarter content material, stronger concentrating on, and higher enterprise outcomes.

Why it issues

For advertising and marketing and comms leaders, monitoring what occurred isn’t sufficient. They want highly effective social analytics that show why one thing occurred and what to do subsequent.

With real-time dashboards, cross-platform monitoring, and visible reporting instruments, Hootsuite helps manufacturers join motion to outcomes.

Hootsuite’s … built-in approval workflow lets Government Administrators bless content material with one click on—no extra countless e mail chains—whereas the analytics dashboard interprets engagement into plain-English insights our management crew can act on. Add in responsive help and snack-size trainings, and the platform feels much less like software program and extra like a strategic associate.

Shauna D.

Social Media Specialist

This G2 recognition isn’t only a advertising and marketing win — it displays a bigger shift in how companies are utilizing social.

As our CEO Irina Novoselsky places it:

We’re honored to be acknowledged by G2 for our management within the social media area. This recognition is very significant because it displays the voices of our prospects — the folks utilizing our platform day by day to ship ROI of their organizations.

We’re main a brand new period of social media intelligence, empowering companies to show social insights into actions that drive enterprise affect. Our success in G2’s stories is a testomony to our innovation towards this imaginative and prescient and our dedication to serving to our prospects succeed on social.

What Hootsuite customers are saying

1000’s of 4 and five-star G2 evaluations mirror what social groups worth most in Hootsuite: superior analytics, highly effective collaboration instruments, and outcomes they will stand behind.

On ease of use and onboarding:

Hootsuite is extremely user-friendly and intuitive, making it simple to navigate and train others use it. The platform is well-organized with a easy format that enhances the consumer expertise. It affords a variety of functionalities, permitting for seamless administration of social media accounts and campaigns. Buyer help has at all times been superb! Plus, once we rolled out and applied HS for our social media crew, the onboarding expertise was a breeze.

Sandra W.

Director of Social Media

On collaboration and workflow administration:

Hootsuite makes it simple to handle a number of social media accounts from a single dashboard. The scheduling characteristic is intuitive and saves our crew a major period of time. I notably respect the crew collaboration options, the content material calendar view, and the way seamless it’s to trace efficiency metrics throughout platforms.

G2 Reviewer

Laptop Software program

On affect and help at scale:

Hootsuite has made managing our college’s social media SO a lot simpler and has turn into an important device for our crew. We use it day by day as a part of our workflow.

The approval workflow is the primary draw for us. As an organisation, it’s essential for us to have checks in place to make sure we adhere to insurance policies, particularly round safeguarding our youngsters.

We additionally respect the analytics it affords. It offers us detailed metrics that assist us analyse how our posts are performing, perceive how our viewers is participating with them, and spot tendencies or patterns.

Moreover, Hootsuite’s buyer help is improbable. Our account supervisor, Grant, checks in with us frequently to make sure we’re profiting from the platform and solutions any questions we’ve. We do quarterly check-ins, on prime of any advert hoc queries or requests we might have. The Hootsuite Staff may be very responsive. This stage of help exhibits Hootsuite’s dedication to our success.

G2 Reviewer

Main/Secondary Training

Why we stand out (even subsequent to the competitors)

Our category-leading success isn’t nearly options. It’s about serving to social groups — throughout industries, departments, and areas — work higher collectively.

From centralized planning and approvals to real-time insights and professional help, Hootsuite is constructed to adapt to your wants. Groups can roll it out shortly, collaborate seamlessly throughout roles and areas, and make extra strategic choices with the info that issues most.

It’s not nearly maintaining; it’s about main with readability.

Hootsuite constantly outperforms different platforms within the classes that matter most to rising organizations. In comparison with instruments like Sprout Social, Buffer, Sprinklr, and Later, we stand out for:

• Enterprise-ready social media administration. Schedule posts throughout networks, monitor engagement, handle permissions, and guarantee consistency — all from one safe platform.
• Analytics and listening that drive technique. Transcend dashboards. Use viewers insights to grasp sentiment, establish tendencies, and form campaigns that carry out.
• Multi-account and multi-team coordination. Coordinate social efforts throughout areas and departments with streamlined workflows, tiered approvals, and enterprise-grade controls.
• Social promoting and buyer care. Run paid and natural campaigns aspect by aspect, whereas enabling seamless buyer engagement from one centralized hub
• Worker advocacy at scale. Empower employees to amplify model messaging via curated content material, frictionless sharing, and detailed reporting..

No different platform brings publishing, insights, listening, advocacy, and care along with this stage of enterprise-ready scale and usefulness.

FAQs: What you must learn about Hootsuite

Can Hootsuite scale throughout departments and areas?

Completely. Hootsuite is trusted by international organizations with advanced constructions, from greater ed to healthcare to monetary companies. With versatile permissioning, approval workflows, and integrations together with your present tech stack, Hootsuite is constructed for cross-functional groups.

What sort of help does Hootsuite supply for bigger groups?

Our enterprise prospects get a devoted account supervisor, quarterly technique evaluations, and entry to precedence help. We additionally supply customized onboarding, stay coaching, and certification via Hootsuite Academy.

What do advertising and marketing leaders love most about Hootsuite?

Insights and affect. Our customers say Hootsuite helps them remodel engagement into motion, with real-time analytics, model well being monitoring, and reporting that really strikes the needle.

We’re honored to be acknowledged, however much more excited to maintain constructing with the individuals who made it occur.

Thanks to everybody who’s shared a evaluation, given suggestions, or unfold the phrase.

Streamline your social technique with Hootsuite. Plan, publish, and analyze content material, monitor conversations in actual time, and uncover the insights that drive smarter choices — all from one highly effective platform.