Healthcare social media benchmarks: Q3 2024 analysis
How are you aware the “proper” variety of engagements to count on in your social posts? Is 100 likes loads or a bit? And when is the very best time to publish?
The reply is, it relies upon — in your {industry}, the social networks you employ, your viewers demographics, and lots of extra nuanced elements.
However social media benchmarks might help you get fairly near a extra concrete reply. This industry-specific information tracks the norms or averages for particular metrics like social media engagement and follower progress. It provides you an understanding of how companies much like yours are doing — and a greater sense of what these 100 likes actually imply.
Hold studying for contemporary 2024 benchmarks for the healthcare, pharma, and biotech industries that may make it easier to perceive how your social outcomes stack up proper now.
Psst: When you seize your benchmarks, head to our information to utilizing social media for healthcare advertising to learn the way to motion these insights.
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Under, you’ll discover suggestions for the very best occasions to publish on Instagram, Fb, and LinkedIn for optimum engagement.
Observe: Time of day was localized throughout 118 international locations the place pattern information got here from, i.e. the graphs are correct throughout time zones.
Finest time to publish on Fb
In keeping with our analysis, 2-5pm on Tuesdays and 2-6pm on Fridays are the very best occasions for healthcare organizations to publish on Fb.
Finest time to publish on Instagram
Conventional work hours (8am to 5pm) on Tuesdays and Thursdays are the very best occasions for healthcare organizations to publish on Instagram.
Finest time to publish on LinkedIn
In keeping with our analysis, 8 am on Tuesdays and Fridays are the very best occasions for healthcare organizations to publish on LinkedIn. Surprisingly, content material posted after 10 pm on Thursdays and Fridays additionally appears to generate increased than common engagement.
Each group’s posting schedule is exclusive, and it is best to take a look at totally different posting frequencies to seek out out what works finest on your viewers. That mentioned, these industry-specific stats will make it easier to discover a data-informed start line.
Our analysis discovered that healthcare, pharma, and biotech organizations publish on Fb extra typically than on another social platform — a mean of 20 occasions every week! TikTok sits on the alternative aspect of the size, with solely 2 weekly uploads.
Under, you’ll discover network-specific information that illustrates how posting frequency corresponds to general engagement charges.
On Fb, efficiency depends upon the content material you publish greater than it does on how typically you publish. Organizations that posted solely twice every week have seen related engagement charges to these posting as much as 17 occasions per week.
On Instagram, you’re probably to maintain your viewers engaged should you preserve your posting schedule busy and constant. 13 posts every week appears to be the candy spot!
On LinkedIn, firms posting 9 occasions every week see the very best common engagement on their posts…
… whereas on X (previously Twitter), 3 posts every week are sufficient to maintain engagement charges excessive.
Common engagement charges in healthcare
Questioning in case your engagement charges are excessive sufficient? Listed below are the {industry} averages throughout all main social networks as of September 2024:
- Fb: 5.9%
- Instagram: 5%
- X (Twitter): 3.4%
- LinkedIn: 2.2%
- TikTok: 2%
Completely different social networks supply totally different content material codecs — however how do you resolve which ought to dominate your content material combine?
Right here’s what our analysis says.
On Fb, album posts generate probably the most engagement — adopted by posts with hyperlinks, pictures, and movies.
Instagram customers notably get pleasure from carousel posts, which — in healthcare — generate double the engagement of Reels.
On LinkedIn, posts with pictures and movies outperform posts with hyperlinks or textual content solely.
Healthcare follower progress fee
In case your social media technique revolves round rising your viewers, be sure you’re setting practical objectives. Right here is how different healthcare organizations are doing in Q3 2024:
- LinkedIn: 0.55%
- Instagram: 0.56%
- X (Twitter): 0.26%
- Fb: 0.17%
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