An ABC marketing campaign for the Milan Worldwide Furnishings Truthful
Final 12 months, the Salone Internazionale del Cell in Milan, a historic occasion within the design and furnishings trade, celebrated its 61st version. The Leftloft company collaborated with artist Gio Pastori to create a vibrant collage marketing campaign that remodeled design into a novel language.
A Playful Alphabet of Furnishings
The marketing campaign featured 26 visuals, every representing a letter of the alphabet and a basic furnishings sort: “A” for “Armchair,” “B” for “Bookcase,” “C” for “Chair,” and so forth. This playful strategy, impressed by the work of Italian designer Bruno Munari, served as a reminder that design and its language are omnipresent.
Vibrant Colours and Collages
The joyful identification was characterised by geometric shapes and vivid, nearly major colours—inexperienced, purple, yellow, pink, pink, and sky blue. Gio Pastori’s use of collage introduced an inventive contact, revisiting the roots of design. The interaction of volumes, strains, and surprising views animated the furnishings designs and the visible illustration of Milan.
A Celebration of Design Range
With over 2,300 taking part corporations, the Salone del Cell showcased the variety of furnishings sorts. The communication marketing campaign, titled “Do You Communicate Design?”, emphasised the necessity to set up furnishings taxonomies by means of an encyclopedic and nearly academic strategy.
A Multifaceted Marketing campaign
The marketing campaign included varied supplies corresponding to press visuals, internet banners, social media creations, and posters for an in depth promoting effort. This progressive strategy not solely highlighted the creativity of the design group but in addition strengthened the concept that design is in every single place, ready to be explored and appreciated.David Pasquali, co-founder and artistic director of Leftloft, expressed the company’s imaginative and prescient: “We felt the necessity to put order into taxonomies […] by means of an encyclopedic, nearly didactic strategy.”
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