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Award-winning graphic and UX/UI designer Lily (Ziqi) Liu has taken her distinctive mix of conventional and digital design strategies into the style world together with her award-winning rebranding of the Museum at FIT (Trend Institute of Know-how). As an revolutionary graphic and UI/UX designer, Liu introduced a brand new twist to the museum’s model utilizing her digital design expertise and a mind for style. The affect of her rebrand design and the strategies she used to seize the essence of our digital world in the present day whereas honoring the historical past of style can have a ripple impact.

Liu was interested by style, so she chosen MFIT and jumped on the probability to assist inject youthful and vibrant vitality into the MFIT model. Her design was impressed by basic button patterns. Taking these easy buttons, Liu reimagined them right into a fluid geometric framework. They turned a metaphor for connection and unity, carry collectively folks and concepts. Liu noticed the button as an emblem of embracing range, inclusivity, and the spirit of ingenious thought, all whereas retaining inside the museum’s ethos.

Liu took her design expertise and introduced them collectively together with her coding data. She used Processing for a code-driven design, additionally referred to as generative design. This method allowed her to jot down code that may mechanically generate patterns, shapes, and visible components. Liu created distinctive designs by programming particular algorithms with set parameters. Utilizing code, Liu can simply experiment with new design parameters, corresponding to colours, form, and motion. Indicators, banners, postcards, posters, tickets, and extra could possibly be designed rapidly and with a much more distinct visible type, just like the MFIT rebranding. The code additionally permits Liu so as to add motion to her designs as an alternative of merely static photos, making them extra participating – utilizing each her designer and UI/UX design sides.

The particular coding Liu used to create the designs was used for the billboards which might change designs all through the day. 

For her rebrand, Lily (Ziqi) Liu received a number of awards. In January of 2024, Liu received a Gold on the Worldwide Design Awards 2023 for her Museum at FIT rebranding, in addition to the MUSE Artistic Awards in October 2023. Extra detailed info on Liu’s MFIT undertaking will be discovered on her web site right here.

Her use of generative design signifies our technology-driven world. As a substitute of preventing in opposition to know-how as some needed to do, Liu took maintain of that know-how and made it her personal. As Liu confirmed in her designs, the generative design is ideal for experimentation and customization. Digital billboards had been programmed to vary all through the day, exhibiting completely different patterns whereas retaining according to the brand new branding. Extra graphic and UI/UX designers are prone to comply with her lead going ahead.

Liu is now trying to her future, rising her expertise, and searching for challenges for her creativity and puzzle-solving. She works as a designer and continues to hunt alternatives for studying, whether or not via formal training, workshops, or collaborations. Final yr, Liu was chosen to take part in a Google-sponsored workshop, DesignStorm, to work on future cell software program and person expertise.

Lily (Ziqi) Liu is an award-winning graphic and UI/UX designer finding out in California. She has obtained a number of awards for her designs: Worldwide Design Awards 2023; Gold for “When Innocence Hurts” Zine Design in January 2024. MUSE Artistic Awards: Silver for “When Innocence Hurts” Zine Design in October 2023. She has been acknowledged on the Provost’s checklist on the College and was featured within the ArtCenter Scholar Gallery for her MFIT Branding Design in addition to for “In Between” Guide Design.

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