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With 3 billion month-to-month lively customers as of the second quarter of 2023, Fb continues to be the most important social media platform on the earth. However what do we actually know concerning the those that make up this huge person base? How deep does your Fb demographics information go?

Understanding the demographics of Fb customers is vital to making a profitable advertising technique on the platform. With that in thoughts, let’s dive into a number of the most vital demographic info it is advisable to know this 12 months.

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27 Fb person demographics it is advisable to know in 2024

Right here’s a take a look at the highest Fb demographics that matter to entrepreneurs this 12 months.

Fb demographics by geography

Faucet into Fb’s target market demographics throughout the globe.

1. Fb is without doubt one of the most downloaded apps worldwide

Sustaining its place as probably the most common app publishers, Fb’s apps are constantly ranked among the many prime downloads each month. In truth, within the Google Play Retailer, Fb Messenger and Fb often rank among the many prime downloaded apps worldwide.

2. Fb is essentially the most used platform in the USA

Fb accounts for round 50% of all social media web site visits in the USA, making it essentially the most used platform by far. Instagram and Pinterest rank second and third, respectively.

3. Greater than 77% of the UK inhabitants makes use of Fb

Over 77% of the whole UK inhabitants are lively Fb customers. Out of the entire estimated UK inhabitants of 67.33 million, roughly 52 million individuals use Fb—making up roughly 77.23% of the entire UK inhabitants.

4. India has the very best focus of Fb customers

With practically 315 million customers, India has the most important Fb viewers of any nation on the earth. In truth, if India’s Fb viewers had been a rustic, it will be ranked third by way of inhabitants worldwide. Different prime markets for Fb utilization embody the USA, Indonesia, and Brazil.

5. Fb makes $56.11 per person in North America

In 2023, Fb’s common income per person (ARPU) within the U.S. and Canada market is $56.11 USD. That is in stark distinction to the Asia Pacific area, the place Fb’s ARPU is just $5.12 USD.

6. The vast majority of Meta’s advert income comes from the U.S. and Canada

In keeping with Meta’s personal knowledge, practically 50% of their advert income comes from the U.S. and Canada, regardless of solely accounting for about 23% of their whole person base.

Supply: Meta

7. 71.43% of web customers within the U.S. use Fb frequently

An estimated 71.43% of web customers within the U.S. use Fb frequently. This can be a vital proportion and reveals the continued reputation and attain of the platform. By 2027, this quantity is projected to extend to roughly 75%.

In case your Fb target market demographics match this area of interest, you’re tapping right into a extremely engaged viewers.

Get our 2024 Social Developments report, and dig into the juicy knowledge that’ll enable you to attain your objectives in 2024—which is shaping as much as be social’s greatest 12 months but.

8. The preferred U.S. Fb pages are LADBible and UNILAD

Of the highest 20 pages on Fb, the most well-liked had been LADBible and UNILAD, with 140.4 million and 123.5 million content material viewers, respectively.

The highest twenty pages mixed accounted for 0.9% of all US content material views in Q2 and Q3 of 2023.

Fb age demographics

Right here’s a fast breakdown of Fb demographics by age.

9. Fb is the least common platform for Gen Z and Millennials within the U.S.

Regardless of its general reputation in the USA, Fb is definitely one of many least most well-liked platforms amongst Gen Z and Millennials. These customers are inclined to want platforms like TikTok, Snapchat, and YouTube.

10. 3 in 10 U.S. adults get their information on Fb

Fb continues to be a significant supply of stories for a lot of Individuals, with three in ten U.S. adults saying they frequently get their information from the platform. That is greater than another social media web site, with YouTube in second place with 26%.

In Canada, information is at present banned on Fb and Instagram. This modification comes after the passing of Invoice C-18, also referred to as the On-line Information Act, which got here into impact in 2023.

11. Most Fb Messenger customers are between 25-34 years outdated

Just like Fb’s general viewers demographics, the most important age group for Messenger customers within the U.S. is between 25 and 34 years outdated, making up 23.4% of all customers. The second-largest age group is 35-44 year-olds, accounting for 20.8% of Messenger’s viewers.

12. Teenagers in low-income households use Fb extra

Regardless of a decline in general teen utilization, Fb stays extra common amongst teenagers from households incomes lower than $30,000 a 12 months. 45% of teenagers on this earnings bracket report utilizing Fb, in comparison with solely 27% of these from households incomes over $75,000 yearly.

Supply: Pew Analysis Heart

Fb gender demographics

Perceive how Fb customers throughout genders work together with the platform.

13. Greater than 56% of Fb customers are male

In keeping with current knowledge from Statista, 56.3% of Fb customers determine as male, whereas 43.7% determine as feminine. This dataset doesn’t account for non-binary customers, however it nonetheless provides us common understanding of the gender breakdown on Fb.

14. Girls devour essentially the most information on Fb

62% of ladies frequently devour information on Fb, whereas males want platforms comparable to Reddit (67%), X (62%), and YouTube (58%).

15. Males aged 25-34 make up Fb’s largest viewers

Information reveals that males between the ages of 25 and 34 years outdated make-up Fb’s largest viewers, accounting for 17.6% of worldwide customers. It’s additionally price noting that males aged 18 to 24 are Fb’s second-largest viewers base.

16. 55% of ladies within the U.S. use Fb Messenger

Girls comprise the vast majority of Fb Messenger customers within the U.S., accounting for 55% of the entire person base.

Normal Fb demographics

Get the inside track on the who, what, when, the place, and the way of Fb demographics.

17. Fb’s day by day lively customers grew by 5% in 2023

In keeping with reporting from Reuters, Fb’s day by day lively customers (DAUs) grew by 5% in 2023, as much as 2.08 billion by Q3 2023.

18. 4 million Fb posts had been favored each minute in 2023

In keeping with Statista, a mean of 4 million posts had been favored each minute on Fb in 2023. That’s a staggering quantity of exercise taking place on the platform at any given time, showcasing the potential for attain and engagement with a well-crafted advertising technique.

19. Google.com drives the vast majority of Fb referral visitors

With regards to referral visitors, Google.com is the highest driver for Fb, accounting for six.75% of all referrals in April 2023. msn.com, follows intently behind with 4.49% of referrals.

Total, referral visitors solely accounted for lower than 2% of all visitors to Fb.

20. Bullying and harassment on the platform is in decline

Fb has been eradicating extra content material that pertains to bullying or harassment. In 2023, Fb’s proactive charge on bullying and harassment elevated from 65.8% in Q2 2023 to 87.8% in Q3.

An estimated 8.3 million items of content material had been eliminated between July and September of 2023, with 87.8% of the content material being discovered by Fb itself and 12.2% being reported by customers.

Supply: Meta

21. Fb web page customers want image-based posts

With regards to participating with posts on Fb pages, image-based posts obtain the very best engagement charges. In truth, in 2023, picture posts acquired an interplay charge of 0.12%, in comparison with solely 0.03% for hyperlink posts. Total, the typical Fb web page fan engagement with posts on a web page was 0.07%.

22. Most submit views come from person mates, teams, and pages

In Q3 2023, 65% of submit views on Fb got here from posts shared by individuals’s mates, teams they had been part of, or pages they adopted. 35% of submit views got here from in-feed suggestions like adverts or instructed content material. The remaining 11.3% got here from much less widespread sources, comparable to occasions or logging discrepancies.

Supply: Meta

23. Fb customers are probably to make use of the opposite apps in Meta’s Household

Fb customers like to be concerned with Meta’s different apps:

• 72.2% of Fb customers additionally use WhatsApp
• 78.1% of Fb customers additionally use Instagram

Our analysis additionally discovered that Fb customers are least prone to additionally use TikTok and Snapchat, two platforms that typically entice a youthful viewers.

24. Fb stays a bipartisan information channel

In keeping with Pew Analysis Heart, Fb is without doubt one of the solely social media platforms the place information customers are comparatively balanced between Democrats and Republicans. Which means that Fb stays a key supply of stories for either side of the political spectrum.

Supply: Pew Analysis Heart

25. The Fb app was downloaded 413 million occasions in 2022

Regardless of being round for over a decade, Fb’s reputation continues to develop, because it was downloaded 413 million occasions in 2022. This can be a testomony to the platform’s enduring enchantment and its skill to adapt and stay related within the ever-changing digital panorama.

26. Over 1 billion individuals use Fb Market

Goodbye, Craigslist! Good day Fb Market. The buy-and-sell component to Fb has grown considerably since its launch in 2016 and is now utilized by over 1 billion individuals worldwide.

27. Fb eliminated 1.3 billion pretend accounts on the finish of 2022

Fb frequently removes pretend accounts from its platform, with 1.3 billion pretend accounts being eliminated within the fourth quarter of 2022 alone. This can be a vital lower from 2019 when a record-breaking 2.2 billion pretend accounts had been eliminated within the first quarter of the 12 months.

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