Blog

Previous story:

Rich tribute to the poet, copywriter, cultural organizer and philanthropic doctor of Assam Dr. Mrinal Choudhury on his birthday

Ajit Kumar shares how digital marketing helps political parties

Published on March 20, 2021

There were days when political parties in India redesigned pages of newspapers, ran radio and television ads to get votes by showing their political promises. However, as India began to turn to digitization, many parties large and small began to explore new and digital means for advertising themselves. One of them was the use of digital marketing in their political campaigns. In the past few years, political parties in India have poured money into their digital marketing work. Ajit Kumar, entrepreneur and founder of King Digital Private Limited, has successfully guided many political parties in their digital marketing campaigns. Since not many people know about the benefits of digital marketing in politics, he decided to share his wisdom about it.

Ajit has been involved in digital marketing work for big names such as the Bhartiya Janata Party, the Aam Aadmi Party and the Bihar government. He was instrumental in the digital change in the political scenario. So what he says is valuable. According to Ajit Kumar, digital marketing helps political parties with micro-targeting. You can now reach diverse audiences and elusive voters. Politicians can now set personalized guidelines targeting key voters like Millennials. There is no need to reach them face to face in person. Instead, you can now forward relevant messages through social media platforms.

According to Ajit, digital marketing also helps political parties involve the most apolitical part of society – the youth. Since they have a high opinion and are active on social media platforms, the use of digital marketing is very beneficial to politicians. You can focus on the youth and get them to vote. We also live in a world where we are surrounded by tons of data. Political analysts can predict our behavior through the use of digital marketing. It is very useful in predicting demographics. These projections can be used by politicians to engage voters.

When it comes to polls, Ajit Kumar says that political parties can use social media polls to predict election results as they are almost accurate. Surveys are one of the best things about digital marketing because they are unbiased and tell the truth for what it is. When the quality of journalism is heavily criticized, digital marketing helps political parties to create their own “brand”. What they can do is create a website that demonstrates all of their agendas and planned work, and create official social media accounts for their respective parties to keep in touch with the public. This helps them reach audiences before anyone can damage their political campaigns.

Another aspect that Ajit mentions is digital advertising. With this cheap, yet highly effective advertising medium, political parties have reached their target group more quickly. Although the ads are generally sponsored, people tend to miss the fact when they scroll and let what they see catch up with them. All of these reasons are responsible for the adoption of digital marketing by political parties in their political campaigns. This not only saves time, but also increases the value of your campaigns.