Samsung brings vibrant and galvanizing paintings with Etsy partnership
Etsy’s partnership with Samsung offers artists a whole new way to bring their creative inspiration right into their homes for people around the world
Samsung electronics announced a new partnership with Etsy, the global marketplace for unique and creative goods, brings 25 new art inspired by nature to The Frame and is exclusively available in the company's Art Store.
The collection of imaginative and family-friendly art includes five popular Etsy artists: Jorey Hurley, Elly Mackay, Melanie Mikecz, David Scheirer, and Mirlande Jean-Gilles, who work in a variety of media from collage to watercolor.
The 25 selected works by the artists offer a mix of vibrant illustrations, colorful collages, and whimsical images and graphics that come to life on The Frame's QLED screen and spark the imagination in every room in the house.
The Frame is an innovative digital canvas that reflects an individual's personal style. With over 1,400 works of art in its extensive Art Store catalog, the new partnership with Etsy comes at a time when consumers are rethinking how their homes are used and how spaces can be inspiring and relaxing for the whole family.
“Since launching The Frame in 2017, Samsung has compiled a diverse art catalog from around the world. However, this new collection, developed in partnership with Etsy, is new to us and very special, ”said Salek Brodsky, vice president of strategic partnerships and business development at Samsung Electronics.
“The frame's extensive Art Store catalog has always been about democratizing art and giving consumers the opportunity to discover pieces that move and inspire them. We're excited to bring five of Etsy's artists to a global audience. "
"These talented artists and creators really show the creative spirit of our community and we are excited to share their talents with the world in this way," said Kelly Clausen, senior director of communications and strategic partnerships at Etsy. "Our partnership with Samsung offers these artists a whole new way to bring their creative inspiration right into their homes for people around the world."
Frame's Art Store catalog offers art from museums and galleries around the world in brilliant 4K image quality. Samsung's unique partnerships have transformed the user experience with The Frame from a traditional television to a discovery hub for the most iconic works of art and collections.
