Month: October 2020

Defining And Constructing Intangible Property

Define and build intangible assets

Brand Strategy Insider helps marketing-oriented executives and professionals like you to define and increase brand value. BSI readers know that we regularly answer questions from marketing-oriented executives and professionals everywhere. Today we hear from Ron, a vice president of marketing in Indianapolis, Indiana, who asks these questions about intangibles. "I'm trying to better understand intangibles

10 AI-Based mostly Digital Advertising and marketing Instruments and Methods to Use Them

10 AI-Based Digital Marketing Tools and How to Use Them

Artificial intelligence has almost touched industry in one way or another today. Digital marketing is not a stranger either, as many AI-driven, AI-centric, or AI-first tools have popped up from vendors large and small. In fact, AI seems to support most of the digital marketing tools that we consider must-haves today, even if we don't

SHEIN companions PayBright to supply versatile plans to Canadian shoppers

SHEIN partners with PayBright to offer flexible plans to Canadian consumers

SHEIN is joining a growing list of retail brands now offering PayBright's flexible Pay-in-4 payment plans as an alternative to traditional credit cards PayBrightCanada's leading provider of installment payment plans has teamed up with the world-renowned fast fashion brand SHEIN Offer its flexible Pay-in-4 plan to Canadian consumers. With this step, Canadian customers can now

Celebrating Hispanic/Latinx Heritage Entrepreneurs This September and October

Celebrating Hispanic/Latinx Heritage Marketers This September and October

Hispanic and Latin American Heritage Month is from September 15th to October 15th! September 15th is actually the independence anniversary for Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. The Independence Days for Mexico and Chile follow closely on September 16 and 18. Historically, this month has been referred to as the Month of Hispanic

Hisense broadcasts world partnership with Fnatic Esports Organisation

Hisense Announces Global Partnership with Fnatic Esports Organization

The two companies will produce a wide variety of content, including product reviews, video collaboration, and social engagement, each of which will include Hisense devices and Fnatic's celebrity teams Hisense, the global consumer electronics and home appliances brand, has announced a multi-year partnership with the esports organization. Fnatic. Through this partnership, the two companies will