VIDEO: What’s Digital and Content material Advertising and marketing?

Marketing is a fascinating, rewarding, multidisciplinary field that has the potential to generate revenue and grow any business. This makes it a great industry to be a part of. However, it also means that you must have at least a basic understanding of many different concepts in order to be the best marketer you can
Levi Strauss, the 167-year-old blue jeans company, is rapidly pursuing its branding strategy to accommodate our changing retail habits. The venerable brand has great incentive to do so as many retail businesses are struggling or facing Chapter 11 bankruptcy. Levi Strauss has several plans that focus on how we will shop in the future from