Your brand voice is the personality of your company. It is the character that you use to front your operations – the person who makes your company feel tangible. And that's why it's a big deal. Your brand voice is the part of your brand that your avatars will interact with the most. Social media
Value consists of four key elements: price, quality, service and convenience. The added value of a product or service traditionally means a certain compromise. If I want the lowest price, I sacrifice quality. If I want the most convenient option, I'll have to pay a little more. However, the modern consumer, equipped with more options,
Personalization is a feature of a wide variety of experiences today. Social media feeds are customized based on the user's preferences, and video streaming services make recommendations based on previous ratings and general viewing habits. Most adults are used to personalization so often they expect it. Therefore, a unified approach to learning and development (L&D)
John Lewis and Waitrose announce further branded sales to raise funds for NHS charities John Lewis and Waitrose recently started selling face covers in stores to raise funds for charities helping people with the pandemic. In September, Waitrose will also begin selling a redesigned charity bag for life in its stores and online. Profits from
