Month: August 2020

Estee Lauder launches its new Advanced Night Repair Synchronized Multi-Recovery Complex with the latest gaming experience Every other brand is creating a game campaign, but it's still uncommon for a skin care brand to do so, especially one from the "establishment" of skin care brands. Estee Lauder. Estee Lauder's gaming experience, ANRcade, was created by

Activation is another innovative way Klarna is empowering retailers to attract and inspire Millennial and Gen Z customers who are driving the trend of in-store entertainment KlarnaThe global payment and shopping platform recently announced that it is working with influencers Micah “Noodles” Mahinay and Kara Chung to create a virtual shopping experience Deer crossing, Nintendos

Before I go any further, I have to make an important difference. This article looks at growing a brand within an existing category. As such, it is likely to bring less growth than launching a brand in a country with a fast growing economy or expanding an existing brand into an entirely new category. Most