True Promoting Company appoints Consumer Providers Director from BBH
Andreas Ohlbach brings more than 20 years of cross-sector experience to the advertising agency True
Award-winning creative B2B advertising agency True has appointed a Client Services Director from global heavyweight BBH.
Andreas Ohlbach strengthens his position at True – the London agency of the world's largest independent B2B agency network BBN – and continues his mission to make his customers unforgettable.
The move is an indication of current industry trends, according to recruitment experts, where careers have increased from larger to growing agencies. Professionals moving up the ladder are drawn to more agile and expanding agencies to promote their employer brand strength, ethos, workload, and potential.
Ohlbach has more than 20 years of experience in marketing between his home country Germany and London. He has worked on long-term brand planning as well as direct and digital marketing for clients, including Fiat Group, Suzuki, Sky and Virgin Mobile over every channel and point of contact.
His move to True, who has experience achieving ambitious growth goals and integrated marketing, marks an ascent to agency leadership. True prides itself on breaking the barriers between B2B and B2C, and recently received the coveted B2B Creative Agency of the Year award and three other category wins at the US-based ANA Business Marketing NYC Global Ace Awards.
Ohlbach said, “I'm very excited to join True, which I think really blurs the lines between business and consumer marketing. I admired the way the agency tells stories that are entertaining and educative about branding, and worked hard to establish them as different rather than just addressing short-term lead generation issues. B2B brands are slowly catching up with the B2C sector and I look forward to supporting True – an agency that really transcends creative boundaries in the B2B space – on this journey.
Richard Parsons, Co-Founder of True, added: “We welcome Andreas and look forward to building on our foundations together, expanding our agency and creating more memorable campaigns for clients that really deliver results that shouldn't be underestimated. Our win at the Global Ace Awards last month is a sign of the future of True and will help us continue our growth path. "
