Endlessly 21 collaborates with 7-Eleven for its newest summer season assortment
Forever 21 visits Instagram and TikTok to promote the 7-Eleven collection with a dance challenge, polls, games and sweepstakes for fun and free content
Your entire Slurpee team looks like a snack in this limited-time collection … For the latest in fashion collaboration Forever 21 has teamed up with 7-Eleven, Inc. to create some super chill styles that represent everyone's favorite C-store and its super chill summer sips – slurpee and big gulp drinks.
After the exclusive 7-Eleven merchandise was teased on July 11th on social media, better known as 7-Eleven Day or 7-Eleven & # 39; s birthday, the clothing brand featured the # F21X7ELEVEN collection in Forever 21 App and on their website.
"7-Eleven has been an integral part of American life for over 90 years," said Joanna Choo, Foreever 21's global creative director. "It's a modern breath brand, but also a nostalgic phenomenon for many. Forever 21 echoes this mindset by presenting its customers with a collaboration that pays homage to everyone's favorite memory of being on the go but staying close to home, having a quick snack run with friends, and comfort in to find the little things. During this time, it makes sense to create a capsule that is cozy but stylish. Both of our brands play a major role in everyday life then and now. "
Forever 21 is increasing Instagram and Tick tock to promote the 7-Eleven collection with a dance challenge, polls, games and sweepstakes for fun and free things.
An exclusive Slurpee AR hologram can be found in the Forever 21 app, where fans click the link, take a picture (with hip-hop dancer and IG phenomenon Natalie Bebko @nat_bat_), tag @ forever21 and @ 7eleven and can share.
The explosively colorful 16-part capsule offers several options for making a “Big Gulp” statement for autumn with shortened and regular T-shirts, hoodies and fleece. The collection features nostalgic depictions of the convenience retailer's most iconic logos on backgrounds of colored, pastel, light and white tones. Retail prices range from $ 15 / £ 11.49 to $ 35 / £ 26.81.
"When 2020 turned all summer plans upside down, including our free slurpee birthday party, we were thrilled to be adding some momentum to summer by partnering with Forever 21," said Marissa Jarratt, chief marketing officer and senior vice president of 7 -Eleven.
"Now fans can wear their favorite 7-Eleven looks in F21 style for a physically distant slurpee drink run or just hang out at home waiting for their 7-Eleven favorites via 7NOW delivery."
Fans of the orange, green and red stripes can head to Forever 21 on TikTok and Instagram (grid and stories) to showcase their Slurpee stuff and show off their best Big Gulp moves in this 7-Eleven collaboration that they #ohthankheaven lets scream.
Brand fans can sign up to win US $ 100 / £ 76.60 worth of # F21X7ELEVEN Merch by following @ forever21 and @ 7eleven, seeing the difference between the two photos on each page, and leaving a comment in the comment section with the difference leave two friends + # f21sweepstakes. The winner will be announced on Monday 17th August.
