What’s an Electronic mail Funnel?
As a consumer, it is next to impossible to count the number of email funnels that have reached your inbox.
We can safely say it was a lot. Businesses love email funnels because they do Quickly move new subscribers to their first purchase. Let's take a look at the Customer Value Journey to get an idea of where your potential customers are when they become subscribers.
The Customer Value Journey is the journey a potential customer takes to find out if a company exists (Phase 1: Awareness), in order to become such an enthusiastic fan that he actively promotes the company like a salesperson who is only you Pay (phase 8: advertising). . 📣
When we talk about email funnels, we're talking about moving a prospect who chooses to become a subscriber (Tier 3: Subscribe) to buying your first offer (Tier 4: Convert).
Email funnels are a big deal in the marketing world because they work … really, really well. People are still tuned to their inboxes. Look at these statistics OptinMonster::
- 99% of email users check their email on a daily basis
- 85% of the people you email to will receive your email
- More than 75% of teenagers still use email
Yes, you don't have to figure out how to be without TikTok anytime soon. Email can reach any demographic that you're interested in.
This is how email funnels work
Email funnels turn subscribers into customers by using certain strategies to sell products or services. We'll dive into these strategies in a moment, but first take a look at the returns companies are seeing on their email funnels:
The number of emails you use in your funnel depends on what you are selling. Generally though, use a minimum of 4 and a maximum of 7. If your subscriber didn't convert your seventh email to this offer – then you don't want to bombard them with it any further.
When putting together your email funnel, focus a lot on the copy you are using. There are 4 emotional triggers that you can use in your email funnels:
- Profit: What does the subscriber gain by purchasing the product / service?
- Logic: Why does it make perfect sense for them to purchase the product / service?
- Fear: What if they don't buy the product / service?
- Scarcity: How long do you have to decide to buy that particular product / service?
Each email follows a similar template:
- Introduction: Give a warm introduction to what you want to talk about (you wouldn't walk up to someone and start speaking without saying a few introductory words first).
- Body: use profit, logic, fear, and / or scarcity to show them why this is important to them NOW
- Close: Create a clear call to action
- P.S. (Not always used): Add extra profit, logic, fear, or scarcity
Here is an example of an email funnel we ran for our napkin challenge. The first email uses logic and curiosity to get the subscriber to create a marketing plan that will bring them to customers.
Subject: The napkin that cleared a $ 248,000 mess
Preview text: A guide to fixing a BIG problem
Our second email was quick and to the point when we touched business owners fear over the complications of marketing these days.
Subject: Why is it so complicated?
Preview text: Maybe marketing isn't the problem.
And then our third email used everything we know about our avatars' vulnerabilities (thanks to the customer avatar worksheet) to show them what they would gain by participating in the Napkin Challenge.
Subject: Time to press the reset button
Preview text: There is no "Revise" button, just "Do better".
If you want to see more email funnels, check out your inbox. After you know what an email funnel is, you will find that you have received a lot of these emails in the past. Some may have worked well (you bought the product) and some may not have worked so well (either the funnel was off or you weren't their target avatar).
Email funnels are a BIG part of marketing strategies as they are the platform that moves subscribers from phase 3 of the customer value journey to phase 4, the phase in which they become first-time customers of your company.
And that's a big deal for any business. 🎉
