Hisense declares international partnership with Paris Saint-Germain
Hisense offers the club a wide range of innovative products to meet its needs in its various facilities, including the new training center
Internationally renowned football club Paris St. Germain announced consumer electronics and home appliances company, Hisense as the youngest global sponsor in a multi-year partnership.
For the past 51 years, Hisense has developed award-winning home appliances and consumer electronics that are sold worldwide. This new partnership will highlight Hisense's mission to improve the viewing experience for football fans around the world and they will work with the club to showcase their range of products.
With breakthrough technology for televisions and home appliances, Hisense is perfectly positioned to provide the best viewing experience for Paris Saint-Germain fans.
In addition to showcasing the Hisense brand and range of products in the Parc des Princes stadium and around the world through broadcast, digital and social channels, Hisense will also offer the club a wide range of innovative products to support its needs in the various establishments, including the new training center.
Alex Zhu, President of Hisense International, said: “We are delighted to be working with Paris Saint-Germain, one of the most successful and fastest growing clubs in the world. They have always sought breakthroughs in technology and innovation in everything they do, which fits perfectly with Hisense's mission to "pursue scientific and technological innovation and make millions of families happy". We believe that through this partnership we can create the best possible viewing experience for Paris Saint-Germain and its fans around the world. "
Marc Armstrong, Paris Saint-Germain's Chief Partnerships Officer, commented: “We are delighted to welcome Hisense to the Paris Saint-Germain family and to work with such a global leader in consumer electronics and home appliances. It provides an excellent opportunity to reach and interact with our fans around the world by creating powerful experiences and opportunities. We look forward to helping Hisense achieve its global ambitions. "
Sébastien Wasels, Asia Pacific General Manager at Paris Saint-Germain, added: “We are proud to work with such a leading global brand from the Asia-Pacific region. This is a significant partnership for the club that shows our growing commitment to the region. We look forward to bringing the Paris Saint-Germain experience to the homes of more people around the world. Together with Hisense, we will also get closer to our fans in China, where Hisense headquarters are located. "
The announcement builds on Hisense's continued commitment to the sport by sponsoring major sporting properties around the world, including partnering with the 2018 FIFA World Cup, UEFA EURO 2016, Formula 1 Red Bull race and the Australia Open . The sponsorship celebrates Hisense's presence on the world stage. The products are exported to over 160 countries and regions.
Paris Saint-Germain and Hisense have been leaders in innovation in recent years. The two brands are now working together to bring quality entertainment to people's homes.
