5WPR shopper division provides a vegan and plant-based speciality practise
5WPR's new practice will focus on raising awareness of brands and products that offer these eco-friendly and health-conscious options across the industry
5W Public Relations (5WPR), one of the largest independent public relations firms in the United States, today unveiled the addition of a new specialty practice for vegan and plant-based clients. As an extension of their consumer team, the new practice will focus on raising awareness of brands and products that offer these eco-friendly and health-conscious options across the industry.
5WPR's extensive customer work with vegan and plant-based companies already spans the entire world and includes beauty brands, wellness and CBD executives, and plant-based consumer goods.
“We know how to market to the growing plant-forward consumer. The majority of consumers looking for herbal products are not all vegan, ”said Dara A. Busch, President of Consumer Practice at 5WPR. "We believe that a dedicated team will be able to continue expanding our resources and strengthening our position while we continue to deliver needle movement results for these customers."
The 5W Public Relations consumer team creates extensive brand awareness through product placement, impactful influencer campaigns, product placement programs, brand awareness plans, and content opportunities for its partners in each consumer practice.
Together, the teams combine their industry-leading knowledge and expertise in the fashion, wellness, beauty, and CPG categories to create unique programs and deliver results for clients ranging from color cosmetics to skin care, hair care, nutritional supplements, food and beverages to Furniture and accessories range, and more.
