Lego places pop-art again within the image for grownup builders
LEGO helps adults put themselves in the right mood and at the same time create their own masterpiece
The LEGO group is launching a new canvas for creative expression together with a number of popular partners. Four new LEGO art sets have been developed for adults who are proud of their love of pop culture. They offer creative adults another way to turn their passion into art.
Those who love Warhol or Marilyn Monroe, the Beatles or famous characters from the Marvel universe and the Star Wars galaxy can pay homage to their idols by creating their own LEGO portrait that they proudly have in their homes, offices or anywhere show where they enjoy their music. Film or art.
The LEGO ART sets offer adults a new creative experience that helps them relax and recharge while transforming a blank canvas (or in this case, small interconnected base plates) with LEGO tiles. Each set can be reinterpreted in different ways to express the personality of each client and to make it easy for pop culture lovers to refresh the LEGO ART piece on display in their home.
All four new sets are supplied with a signature tile that is unique to the set and worthy of any real work of art, as well as with a new hanging element so that they can be easily hung and changed.
New research by the LEGO Group has shown that 73% of adults often look for new ways to relax. Each LEGO ART set contains a customized soundtrack that is the perfect companion for buildings.
With fascinating anecdotes from the creators of Iron Man and Star Wars, or those that come closest to the stories of Andy Warhol and The Beatles, the soundtracks delve deeply into the inspiration behind each design to help adults fully understand themselves Immerse yourself in the building experience and relax. Discover your love of music, art or film in a new way.
The LEGO Marvel Studios Iron Man set is available exclusively at LEGO Retail Stores and on its website, while the other three sets will be available in stores from August 1, 2020 or September 1 in the United States. Products can be pre-ordered from selected retailers in certain countries starting July 1st.
Louise Elizabeth Bontoft, Senior Design Director at LEGO Group, commented: “We know that adults always try to undress after a day at work, and we have considered how to switch off better than encouraging them to do their favorite thing discover in a new creative way?
We believe that with these diverse designs, we can inspire film fans, music lovers, and art and design lovers to immerse themselves in a world of art and creativity associated with their idols. With this new experience, we believe that adults can relax, build mindfully, and ultimately create a beautiful piece of wall art that perfectly reflects their personality. "
These new wall art sets are the second creative 2D tile concept announced by the LEGO Group this year after the launch of LEGO DOTS, a new theme that gives children a new way to express themselves in art and craft .
