Month: June 2020

Market segmentation can trace its origins back to the 1930s, when the prevailing theories of perfect competition and pure monopoly no longer seemed to fit the situation. A new monopolistic theory emerged based on the idea that every company was unique in an important way. Each company was able to create its own local monopolistic

The recent restrictions on our movements have led to the largest ever decline in CO2 emissions. But World Environment Day (June 5) recalls that much remains to be done to minimize or even reverse the effects of climate change on our planet, our societies, the ecosystem and thousands of other species. With the restoration of

Keith Cartwright launches the Cartwright Agency, which works with P&G, Facebook and LVMH Keith Cartwright, co-founder of Saturday Morning, is a creative entrepreneur and veteran agency Cartwright, a new agency designed to work with brands that want a more direct relationship with agency management and are looking for a creative product that stands out in